Solution Marketer- Emerging Technologies
Develop and execute go-to-market strategies that effectively position and communicate product value to target audiences while supporting successful solution launches through market insights and cross‑functional collaboration.
A Solution Marketer for Emerging Technologies helps the company explain and promote its big picture strategy around AI and other advanced technologies. Instead of focusing on a single product, this role looks across the entire organization to understand what we are building, why it matters, and how it solves real problems for customers. You take complex technical ideas and translate them into clear, simple messaging that different audiences can understand, whether they are clients, prospects, executives, or internal teams. You also help create key materials like buyer journeys, message houses, personas, and content frameworks that guide how we talk about our solutions in the market.
In this role, you work closely with teams across Marketing, Sales, and Product, and internal subject‑matter experts, to gather insights, understand the technology roadmap, and ensure our messaging stays consistent across the company. You interview clients to help articulate their experiences through case studies, webinars, or live speaking engagements. You support major solution launches, contribute to thought leadership for AI and emerging tech, and help prepare presentations and speaker materials. Learning new technology capabilities, familiarizing yourself with tools like Salesforce or project‑management platforms, and interviewing experts to understand how technology translates into real value for customers are also part of the job.
Responsibilities
- Create compelling market positioning and messaging strategies to differentiate solutions and engage target audiences across channels.
- Develop and maintain key marketing deliverables including personas, customer journey maps, and content aligned with go‑to‑market strategy.
- Partner with stakeholders to effectively communicate market insights, customer needs, and solution capabilities.
- Support solution launches through cross‑functional coordination with Marketing, Sales, and Product teams.
- Track and analyze market trends, competitive activity, and campaign performance metrics.
Qualifications
Required
- Ability to work onsite at our Overland Park, KS Office.
- Bachelor's degree or equivalent experience.
- At least 5 years B2B marketing experience, preferably in healthcare, SaaS, or similar industry.
- Experience contributing to solution launches with multiple stakeholders.
- Strong written and verbal communication skills with ability to translate complex concepts.
- Demonstrated project management capabilities to handle concurrent initiatives.
- Self‑motivated professional who can adapt quickly in a fast‑paced environment.
Preferred
- Experience within Salesforce, Wrike, CRMs and other project‑management platforms.
- Proficiency in Microsoft platforms and Adobe Suite.
- Exposure to the use of AI.
Netsmart is proud to be an equal opportunity workplace and is an affirmative action employer, providing equal employment and advancement opportunities to all individuals. We celebrate diversity and are committed to creating an inclusive environment for all associates. All employment decisions at Netsmart, including but not limited to recruiting, hiring, promotion and transfer, are based on performance, qualifications, abilities, education and experience. Netsmart does not discriminate in employment opportunities or practices based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, physical or mental disability, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.
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