We’re partnering with a founder-led, private equity-backed premium consumer brand entering its next phase of growth. This is a scaling business, not a large, fully built organization, and the role requires building structure, not simply inheriting it.
The company operates in a high-ASP, emotionally driven luxury consumer category where brand quality matters deeply. The product is highly visual, highly personal, and purchased by discerning buyers who expect trust, storytelling, white-glove experience, and follow-through.
The closest analogs are premium hard-goods categories where the product is expensive, physical, highly considered, and deeply emotional: luxury automobiles, collector vehicles, boats, yachts, motorcycles, private aviation, premium outdoor or adventure vehicles, luxury home/design products, high-end audio, watches, jewelry, art, auctions, or other enthusiast-driven products where quality, craftsmanship, trust, and experience shape the purchase.
The strongest candidates do not need to come from automotive, but they should understand how to market a premium tangible product that a buyer researches, configures, dreams about, discusses with family or advisors, and ultimately buys because of both rational confidence and emotional desire.
This is a build-and-scale marketing role. It is not a traditional brand-only role, and it is not a pure performance marketing role. The right leader must protect a premium brand while building a measurable demand engine.
About the role
The VP of Marketing will lead the marketing function for a fast-growing premium consumer business with a strong creative engine, a digitally driven customer acquisition model, and a major opportunity to expand into experiential luxury, events, partnerships, CRM, and more disciplined sales and marketing alignment.
The company has built a powerful brand and compelling creative capability. The next stage requires a marketing leader who can turn attention, content, events, partnerships, and brand heat into qualified demand, measurable pipeline contribution, and revenue impact.
This person will report directly to a hands-on founder/CEO and partner closely with commercial leadership. The role requires both strategic vision and hands‑on execution: setting the plan, creating the cadence, aligning the team, managing agencies, building reporting, and ensuring follow‑through.
Success in this role is defined by protecting the brand while improving qualified demand, MQL quality, pipeline contribution, channel ROI, event conversion, CRM discipline, sales follow‑up, and overall marketing accountability.
You should apply if you are:
- A revenue‑minded marketing leader who understands that brand strength and demand generation must work together.
- Experienced marketing premium, luxury, high‑ticket, or high‑consideration consumer products or services.
- Someone who has personally owned measurable marketing outcomes, including MQLs, SQLs, CAC, ROAS, lead conversion, pipeline sourced, revenue influenced, or similar metrics.
- Able to protect luxury brand standards while improving digital performance, funnel visibility, conversion, and attribution.
- Experienced with long buyer journeys where trust, storytelling, aspiration, education, relationship‑building, and follow‑up all matter.
- Strong enough in digital acquisition to manage paid media intelligently, but not so performance‑only that you would dilute the brand to chase cheap leads.
- Experienced turning events, activations, or partnerships into measurable channels, not just brand visibility.
- Comfortable building partnerships with luxury, lifestyle, hospitality, automotive, private aviation, private club, real estate, luxury travel, collectibles, auctions, or similar premium audiences.
- Capable of building a marketing operating system: dashboards, scorecards, campaign calendars, budget reviews, agency accountability, postmortems, deadlines, ownership, and recurring sales/marketing meetings.
- Comfortable defining MQL criteria, lead scoring, sales handoff rules, follow‑up expectations, rejected lead reviews, and shared pipeline visibility.
- A strong people leader who can lead talented creative, content, digital, agency, and commercial partners with clarity and conviction.
- Comfortable working with strong personalities and earning trust through judgment, communication, data, consistency, and follow‑through.
- Willing to support and stand behind your marketing plan, while staying flexible enough to adjust when the data, customer behavior, or sales feedback points in a better direction.
- Hands‑on enough to operate inside a lean, founder‑led company where the team is talented and the systems are still being built.
- Confident enough to partner directly with a hands‑on founder/CEO, communicate clearly, disagree productively when needed, and turn ideas into executable plans.
Backgrounds that translate well:
- Premium or luxury consumer brands with measurable DTC, CRM, experiential, partnership, or pipeline accountability.
- High‑ticket consumer categories such as luxury automotive, collector vehicles, boats, yachts, private aviation, luxury travel, real estate, design/build, luxury home, watches, jewelry, art, auctions, or collectibles.
- Founder‑led, PE‑backed, entrepreneurial, or high‑growth companies where marketing had to build the engine, not just manage a mature department.
- Brands where the product is aspirational, expensive, emotional, and highly visual, but the business still needs disciplined lead flow and sales conversion.
- Marketing organizations with a mix of internal creative talent and external agencies.
Not a fit for:
- Pure brand executives who have not owned qualified demand, pipeline, conversion, or revenue‑influenced metrics.
- Pure PR, event, or partnership leaders whose work is not tied to lead quality, sales follow‑up, conversion, or ROI.
- Pure performance marketers who may drive leads at the expense of premium positioning.
- Corporate CMOs who need a large team, mature infrastructure, heavy agency support, and long planning cycles to be effective.
- Creative‑only leaders who can produce beautiful work but do not build operating cadence, dashboards, deadlines, ownership, and accountability.
- Leaders who are uncomfortable in a fast‑moving, founder‑led environment where priorities evolve and systems are still being built.
The environment
- This is a fast‑paced, founder‑led company with high standards, high expectations, and significant growth ambition. The culture rewards ownership, urgency, low ego, direct communication, and follow‑through.
- The role requires a leader who can bring structure without slowing the business down, raise accountability without diminishing creativity, and lead with enough conviction to align talented people around a clear plan.
- The opportunity is to help shape the next chapter of a premium American brand, protect what already makes it special, and build the marketing engine required to scale.
Compensation
Executive compensation including competitive base, performance incentive, and equity participation, calibrated to experience. Comprehensive benefits package.
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