Overview
VIAVI (NASDAQ: VIAV) is a global leader in test and measurement and optical technologies. Our solutions include test instruments for fiber and cable broadband networks, fiber monitoring, fiber sensing, and more. We are seeking a Senior Marketing Manager for Fiber and Access Solutions to lead a matrixed team responsible for marketing strategy and execution across these solution areas.
Duties & Responsibilities
- Lead a global, matrixed team developing and executing an integrated marketing plan that establishes VIAVI as a thought leader, drives awareness, creates demand, and supports the sales team through effective sales enablement and content.
- Serve as the overall marketing communications lead for the FAS BU, developing audience-appropriate assets including collateral, customer events and seminars, social media, SEO, digital/web sites, blogging, and more.
- Act as strategic lead for major corporate events where FAS solutions are the primary product lines represented.
- Align with other VIAVI marketing program teams on events and activities where the FAS BU products/solutions can also be marketed.
- Define and manage the program execution budget.
- Orchestrate and manage the execution cycles with regional teams, creative services, marketing operations, web, PR, social, and other centralized business functions necessary to execute.
- Define metrics necessary to demonstrate success and support business outcomes.
Required Skills
- Strong background in B2B technology marketing, with special emphasis on program and campaign development and management.
- Ability to think strategically while being willing to roll up your sleeves and execute.
- Demonstrated track record of working independently and deliberately with a remote set of stakeholders globally.
- Strong content development and editing skills, including message development, email, ad, and web copy.
- Strong interpersonal and influencing skills; must be able to work across a wide swath of the organization and comfortably interact with the executive suite.
- Must be extremely well-organized and able to juggle multiple projects and priorities at once with meticulous attention to detail.
Desired Experience
- Minimum 5-7 years of marketing program management experience delivering complex and diverse portfolio technology solutions to global audiences.
- Experience marketing to network operators, hyperscale companies and data centers.
- Keen understanding of the data center ecosystem, including hyperscalers, co‑location providers, and the contractors who serve them.
- Proven track record of generating awareness and leads with integrated marketing programs.
- Familiarity with the major industry bodies, trade events and media.
Pay Range
99,400 to 184,600
Benefits
Exceptional qualifications, experience and location may impact salary. VIAVI offers a competitive benefits package that includes paid time off, health, life and disability insurance, 401(k), and a bonus program.
Equality and Diversity Statement
VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.
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