Overview
The Regional Marketing and Communications Manager leverages a mix of marketing tools and local market knowledge to develop, implement and execute a regional marketing plan that amplifies Huntington’s brand locally and maximizes opportunities within the region. Utilizes strategic thinking, local market knowledge and community relationships to drive Huntington’s business effectiveness, optimize Huntington’s profile, and develop and deepen strategic community partnerships that create cross‑segment business/engagement opportunities through sponsorships, events, and local market engagement.
Key Responsibilities
- Conduct and maintain market analysis to inform strategy, including regional demographics, economic trends, competitive landscape, brand positioning, and local opportunity assessment.
- Develop and execute strategic regional marketing plans that promote and protect the brand within the region via sponsorships, events, community and colleague engagement, aligning with corporate branding and compliance guidelines.
- Lead local sponsorship strategy – identification, negotiation, activation, and management of tickets, tables, and suites.
- Manage local branding and advertising opportunities to enhance visibility and awareness.
- Secure media and speaking opportunities for regional and national leadership to position the organization as a thought leader.
- Respond to changing market conditions, regional needs, and corporate directives with creative, strategic solutions.
- Develop compelling internal and external communications, including leadership messaging, colleague updates, social media, and talking points.
- Identify media opportunities and speaking engagements for leadership in partnership with corporate/ regional communications.
- Collaborate with internal teams to ensure consistency and compliance of messaging.
- Manage regional marketing budgets, oversee purchase, distribution, and use of branded materials and promotional assets.
- Serve as the region’s marketing lead and primary point of contact on the Regional Leadership Team.
- Advocate for and represent Regional Marketing in cross‑functional teams, mentoring new staff, serving on community leadership roles, and engaging with regional advisory boards.
- Partner with regional leaders, corporate teams, and community organizations to align marketing efforts with business objectives.
- Build and maintain strong relationships with internal and external stakeholders.
- Support colleague engagement through regional communications and volunteer initiatives.
- Represent the organization in community events, sponsorships, and volunteer initiatives.
- Collaborate with the community development relationship manager to ensure alignment with the Community Plan and market goals.
- Provide support for corporate‑driven programs such as Ignite the Classroom, Economic Outlook events, branch openings, and other assigned duties.
Basic Qualifications
- Bachelor’s Degree.
- 5+ years of experience in marketing, communications, or community relations.
- Strong understanding of marketing principles and strategies.
- Ability to work independently, manage multiple priorities, and adapt to a fast‑paced environment.
- Proven success in managing events, sponsorships, and community engagement.
- Excellent written and verbal communication abilities.
- Demonstrated leadership and interpersonal skills.
- Ability to analyze data and make strategic decisions.
- Strong negotiation skills.
- Strong organizational and project management skills.
- Knowledge of the local market and competitive landscape.
- Experience with sponsorship activation.
- Leadership experience (e.g., within a team or community).
- Community engagement and volunteerism.
- Ability to travel within the assigned region for events, meetings, and community outreach, including possible evening/weekend events; and outside the region for Regional Marketing or Consumer and Regional Bank meetings.
Preferred Qualifications
- Marketing experience with Banking or Financial services.
- Strong negotiating skills with vendor partners.
Legal and Employment Information
Huntington is an Equal Opportunity Employer. This position is exempt from overtime pay. Workplace type: office (in‑office and work‑from‑home arrangement may be offered).
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