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Sr. Director – Sales (Net New Business)

Coforge · Princeton, NJ, USA ·

Job type:
Full Time

Experience: 5+ years

Location: Princeton, NJ

Position Overview

We are seeking a highly driven Sales Hunter focused on acquiring net new logos and greenfield accounts. The role is responsible for building a robust new‑business pipeline, opening doors at CXO/VP levels, and converting first deals into long-term client relationships.

This is a pure hunting role with clear accountability for new client acquisition and revenue from previously untapped accounts.

Key Responsibilities

New Business Development

  • Identify, prospect, and acquire net new enterprise and mid‑market clients
  • Develop and execute account penetration strategies for greenfield accounts
  • Drive first‑deal wins and establish a foundation for account expansion
  • Build and maintain a strong, predictable pipeline of qualified new opportunities
  • Leverage multiple channels including cold outreach, referrals, partner ecosystem, events, and alliances
  • Track pipeline and forecast accurately in CRM (Salesforce or equivalent)

Client Engagement

  • Engage with CXOs, Business Heads, and IT/Transformation leaders
  • Conduct solution‑oriented conversations aligned to client business objectives
  • Position the firm as a trusted partner, not just a vendor

Internal Collaboration

  • Work closely with pre‑sales, delivery, solution architects, and leadership teams
  • Contribute to proposals, RFP responses, and pricing negotiations
  • Ensure smooth handover post‑deal closure for sustained client success

Skills & Experience

  • 15+ years of experience in IT sales, with proven experience in pure hunting / net new sales roles
  • Expertise in selling digital transformation, cloud, AI, data analytics, and IT services.
  • Ability to work independently in high‑pressure, target‑driven environments

Professional Traits Required for Success of Coforge Leaders

  • Results oriented
  • Highest level of customer orientation
  • Exhibits excellent judgment and holds himself/herself to high standards
  • Thinks strategically but stays on top of tactical execution
  • Drives innovation from the team

Education Qualifications

  • Bachelor’s or Master’s degree

EEO & Accommodations

  • Coforge is an equal opportunity employer committed to diversity and inclusion.
  • Reasonable accommodations are available for candidates during the selection process.

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