Performance Marketing Manager, LoopNet
Location: Richmond, VA | In office, Monday – Friday
Role Overview
As we continue to evolve and innovate, our auction marketing program is a critical growth engine. We’re looking for a highly experienced Performance Marketing Manager to take ownership of optimizing results for every auction. This senior-level role is for someone who thrives on autonomy, innovation, and measurable impact. You’ll have access to incredible raw material: an unparalleled audience, rich datasets, and advanced marketing technology.
Key Responsibilities
- Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology.
- Continuously optimize campaigns to maximize ROI and auctions listing effectiveness.
- Inform and implement advanced tactics including automated communications and triggered campaigns.
- Build scalable processes for campaign delivery and optimization across multiple channels.
- Use extensive data to inform targeting, bidding strategies, and personalization.
- Conduct rigorous testing and performance analysis to identify growth and optimization opportunities.
- Work closely with leadership while operating with autonomy to push initiatives forward.
- Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation.
Basic Qualifications
- Bachelor's degree required from an accredited, not‑for‑profit, in‑person college/university.
- 5+ years of experience in performance marketing, ideally in a marketplace environment.
- Deep technical knowledge of marketing automation, programmatic buying, and personalization.
- Proven ability to manage large‑scale campaigns and budgets with a focus on measurable results.
- Excellent analytical skills and experience with data‑driven decision‑making.
- Track record of commitment to prior employers.
Preferred Qualifications
- Track record of defining and executing long‑term performance strategies.
- Experience in marketplace dynamics, auction marketing, or listing optimization at scale.
- Expertise in marketing tech stacks, automation platforms, and personalization engines.
- Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics.
- Comfortable driving transformation in evolving programs and implementing scalable processes.
- Ability to present insights and recommendations to senior leadership.
Benefits
- Generous compensation and performance‑based incentives.
- Professional and academic growth with internal training and tuition reimbursement.
- Comprehensive healthcare coverage: medical, vision, dental, prescription drug, life, legal, and supplementary insurance.
- Virtual and in‑person mental health counseling services for individuals and families.
- Commuter and parking benefits.
- 401(k) retirement plan with matching contributions.
- Employee stock purchase plan.
- Paid time off.
- On‑site fitness center and/or reimbursed fitness center membership costs (location dependent).
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
Eligibility & Sponsorship
We welcome all qualified candidates who are currently eligible to work full‑time in the United States. However, CoStar Group is not able to provide visa sponsorship for this position.
Equal Employment Opportunity
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance‑abuse testing. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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