Job Description
JPMorgan Wealth Management is seeking a strategic, results-driven social media leader to shape and execute our presence across key platforms, including Instagram, LinkedIn, and YouTube. As a Vice President, Social Media Strategy you will sit at the intersection of communications, content, and marketing, and be accountable for developing integrated organic and paid social strategies that elevate brand visibility, expand reach, and lead consideration. You will also lead end-to-end channel strategy for Instagram and YouTube, owning both organic growth and paid amplification to drive awareness, engagement, and consideration.
Job Responsibilities
- Lead follower growth on a new Instagram presence – developing the voice, content cadence, and format mix that turns a new page into a destination audience.
- Develop and manage an original content series pipeline, from concept and pitch through production and performance iteration, focusing on formats that resonate with affluent audiences.
- Partner with talent, creators, and internal subject matter experts to produce content that feels credible, compelling, and on-brand.
- Define platform-specific content strategies aligned to audience behavior, brand positioning, and business priorities.
- Oversee full-funnel paid social campaigns, ensuring alignment with broader content objectives and audience targeting strategies.
- Establish performance reporting frameworks that translate social metrics into clear business impact and actionable insights for senior stakeholders.
- Collaborate cross‑functionally with brand, content, paid media, analytics, legal, and compliance teams to deliver integrated and compliant social strategies.
- Lead social listening initiatives to surface PR matters, audience insights, cultural trends, and competitive intelligence that inform content strategy, series development, and campaign planning.
- Oversee community management and strategic engagement across brand channels.
- Test, learn, and optimize across platforms to improve performance and scale what works.
Required Qualifications, Capabilities, and Skills
- 7+ years of experience in social media strategy, content development, or digital marketing within financial services or a regulated industry.
- Demonstrated track record of growing social audiences organically.
- Strong fluency in Instagram (discovery, Reels, community) and YouTube (long‑form, Shorts, SEO, retention).
- Experience developing original content series for social media.
- Proven experience managing organic and paid social programs at scale.
- Strong storytelling instincts, particularly for affluent audiences.
- Ability to navigate cross‑functional teams and compliance frameworks in a large organization.
- Clear communicator with experience presenting social performance and strategy to senior stakeholders.
Preferred Qualifications, Capabilities, and Skills
- Experience building or scaling social channels from early stages.
- Background in financial services, wealth management, or related industries.
- Strong creative instinct paired with analytical rigor.
- Familiarity with social media monitoring and social listening tools.
Equal Opportunity Employer / Disability / Veterans
We are an equal‑opportunity employer and place a high value on diversity and inclusion. We do not discriminate based on protected attributes, including race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, or disability. We also make reasonable accommodations for applicants’ and employees’ religious practices or mental health or physical disability needs.
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