Overview
It all started with an idea at Block in 2013. Cash App has evolved to a dynamic ecosystem with financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save for our 50+ million monthly active customers. We aim to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees globally, with a culture geared toward innovation, collaboration and impact. Many roles can be done remotely from the countries where Cash App operates. We tailor our experience to ensure our employees are creative, productive, and happy.
The Role
The Role We are seeking a strategic, innovative, and collaborative Growth Marketing Lead to join the B2B Commerce Marketing team. This team drives results for Afterpay and Cash App, and partners with Product, Data Science, Sales, and Account Management to generate qualified leads, identify growth opportunities, and execute audience-specific nurture campaigns. The Global Lead of B2B Growth Marketing will oversee the team responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, setting strategy to deepen vertical expansion, drive engagement with marketing content, and accelerate automation using AI tools.
We are looking for someone who can execute with precision while also thinking strategically — building and running a paid performance engine that delivers immediate business results while testing new formats and channels to support long-term vision. You will help shape the future of Commerce Marketing at Block.
You Will
- Manage individuals responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships.
- Own the core paid performance program across all channels and manage Growth Marketing Opex.
- Oversee planning, execution, and day-to-day optimization of paid performance campaigns to drive measurable incremental growth.
- Develop an audience-first approach to performance media rooted in targeting strategy, intent signals, and performance insights.
- Identify testing opportunities, experiment rapidly with new and existing tactics, and scale successful tests into acquisition engines.
- Build future-proofed roadmaps with Product and Data Science—harnessing experimentation, automation, and AI to remove blockers, speed up execution, and improve performance.
- Collaborate with Content Marketing and external agency partners to support insight-led briefs aligned with business priorities.
- Maintain understanding of evolving media, commerce, and marketing landscapes, bringing fresh ideas and trends to stay ahead of the curve.
You Have
- Minimum of 8 years of professional experience leading Growth Marketing at commerce platforms, fintech, SAAS, or related industries.
- Skilled at influencing cross-functional stakeholders to drive successful business outcomes.
- Proven track record of driving new leads and reducing churn via lifecycle retention strategies.
- Experience with managing Marketing Opex and contracting external agencies.
- Solutions-oriented and highly collaborative, acting as a business owner to drive results.
- Mindset that no job is too big or too small.
We are committed to an inclusive workplace and equal opportunity for all applicants. Block evaluates all employees and applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records in accordance with state and local laws.
We are committed to an inclusive interview experience and may provide reasonable accommodations to disabled applicants during recruitment. Applicants may share needed accommodations with their recruiter, who will treat requests as confidential.
To learn more about our workplace initiatives, please review our I+D page.
Pay and Location
Block takes a market-based approach to pay, and pay may vary by location. U.S. locations are categorized into zones based on cost of labor. Starting pay will be determined by job-related skills, experience, qualifications, work location, and market conditions. Zone designations and pay ranges vary by zone. Zone A: $180,000 — $270,000 USD; Zone B: $167,400 — $251,200 USD; Zone C: $158,400 — $237,600 USD; Zone D: $149,400 — $224,200 USD. For zone designations, please consult the designated resource or speak with a recruiter for additional information.
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Hiring
We may use automated AI tools to evaluate applications for efficiency and consistency. These tools comply with local regulations and we handle personal data in accordance with state and local privacy laws.
Contact us with hiring practice or data usage questions.
Benefits and additional information about our compensation and policies are available on request.
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