This Is What You Will Do
The Associate Director, US Omnichannel Marketing, is a member of the commercial US Rare Nephrology Marketing team and of the broader Rare Hematology Nephrology Business Unit. The individual will play a critical role in developing and driving strategies and tactics for healthcare providers and patient engagement. Reporting to the Executive Director of Rare Nephrology Marketing, the Associate Director is responsible for redefining and leading digital HCP and Patient marketing initiatives for aHUS and TMA in the US market, as well as supporting the execution of the HCP educational strategy. The individual will also contribute to the development and execution of the best‑in‑class annual HCP and Patient marketing plans, inclusive of relevant brand strategies, and will work closely with Business Operations/OMNI and other cross‑functional teams such as Field Sales, TLL, Patient Services, Patient Advocacy, Legal, Compliance, Regulatory, Medical, and PRC, and may interact with key professional societies for educational initiatives.
You Will Be Responsible For
- Contributing to the creation and implementation of the US aHUS/TMA marketing strategy, messaging, tactics and budget allocation.
- Expanding the aHUS/TMA brand digital footprint with leading‑edge thinking, employing a try‑test‑fail agile methodology.
- Delivering a multi‑channel HCP and patient engagement plan, promotional platforms and identifying optimized marketing mix.
- Leading tactical execution of aHUS/TMA HCP and Patient omni‑channel brand and disease assets.
- Partnering with Commercial Operations to identify content re‑purposing strategies for existing assets and expanding their reach across platforms.
- Supporting the development and execution of aHUS/TMA speaker bureau strategy and supporting content.
- Leading the development of assets for key professional societies to support HCP education.
- Developing relevant campaign KPIs, closely monitoring performance and adjusting plans as needed.
- Managing multiple marketing agency relationships, workflow and related expense budgets, including ROI metric assessment.
- Adopting a can‑do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross‑functional teams to buy into the brand mission.
- Being a key partner on omni‑channel tactical plan development & execution for HCP and patient communications and cultivating strong collaborative relationships with cross‑functional partners.
You Will Need To Have
- Bachelor's degree in a scientific, business, or related field relevant to the role’s responsibilities.
- 5+ years of marketing, agency, or consulting experience in pharmaceutical or biotech industry; minimum 1 year in US commercial marketing.
- Strong knowledge of MS Office: Word, PowerPoint, Excel.
- Fluent in English (written and spoken).
- Experience and proven track record of developing and implementing impactful digital campaigns and initiatives.
- Strong ability to manage multiple projects across functional areas, work independently or as part of a team, and lead sub‑teams.
- Comfortable managing multiple competing priorities and working through uncertainty.
- Experience managing external agencies (AOR and Media) on a day‑to‑day basis and budget management.
- Ability to travel up to 30 %.
- The duties of this role are generally conducted in an office environment. Employees must be able to use a computer, communicate via phone, video, and electronic messaging, solve problems, analyze, collaborate, and maintain general availability during standard business hours.
We Would Prefer For You To Have
- Advanced degree (MS, PhD, PharmD, or MBA).
- Oncology, Rare disease, or specialty care experience highly preferred.
- Experience developing and actively managing HCP and Patient media plans strongly preferred.
- Demonstrated ability to lead without authority.
- Ability to gauge feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.
- Scientific acumen or curiosity to learn.
- Understanding of the hospital setting, hematology and/or nephrology.
- Diverse pharma or biotech commercial experience in a variety of roles.
- Prior experience in competitive markets.
The annual base pay for this position ranges from $151,081.60 - $226,622.40 USD, depending on multiple individualized factors. In addition to base salary, a short‑term incentive bonus opportunity and an equity‑based long‑term incentive program are offered. Benefits include a 401(k) plan, paid vacation and holidays, paid leaves, and health benefits covering medical, prescription drug, dental and vision coverage under applicable plans.
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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