Small Girls PR is looking for an Experiential Services Leader with 10+ years of experience to lead experiential strategy and client relationships, concept stand‑out experiences that drive social conversation and press coverage, oversee experiential execution across integrated campaigns, and develop a team of talented Producers, Senior Producers, and Directors. This role is responsible for all elements of experiential, which includes client services, strategy, creative, production, and client management. The role will work with a wide range of creative and innovative brands across beauty, food & beverage, wellness, consumer tech, and more.
Note: This role is based in our Los Angeles office, working two days a week in the office on a hybrid schedule.
Client Leadership & Strategy
- Oversee a portfolio of experiential projects and client relationships, ensuring strong delivery, client satisfaction + retention, and continued engagement.
- Serve as the senior strategic lead across a portfolio of clients, setting vision, KPIs, and success frameworks while ensuring consistent delivery of top‑tier results.
- Oversee experiential strategy while collaborating with peers to develop integrated campaigns that may touch influencer marketing, earned press, paid media, and more.
- Build and maintain strong relationships with senior clients, providing ongoing strategic counsel and identifying long‑term growth opportunities. Grow revenue under management through outstanding client relationships and client service.
Business Growth
- Lead new business efforts, including pitch strategy, proposal development, and scoping in partnership with senior leadership. Responsibility includes any and all elements that touch experiential, from creative concept and mockups, to activation ideas, to budget and timeline.
- New business includes RFPs from net‑new clients as well as proactively farming your existing book, bringing scope expansion ideas to clients before they come to you, and converting those conversations into signed work. You’ll also enable your colleagues across SGPR and the Orchestra network to sell experiential, through pricing packages, one‑pagers, internal trainings, and case studies that make it easy for other teams to pitch what we do.
- New business may be specific to experiential or may be an integrated pitch for multiple service lines.
- Conceptualize breakthrough, culturally resonant ideas that define client positioning, communicate product differentiators, and generate meaningful talkability (whether social shares and/or earned media).
- Personally develop experiential strategies and creative concepts, and provide strategic and creative direction to elevate team output and ensure all work is differentiated, impactful, and aligned with client goals.
- Own the measurement framework for programs across your portfolio, defining how success is evaluated, how results are reported, and how experiential work connects to each client’s business objectives.
- Operate as executive producer on 5‑10 programs at any given time, stepping in to guide execution and troubleshoot when needed.
Financial Performance & Operations
- Develop mastery of SGPR’s existing financial systems with the goal of owning scoping, staffing models, and margin management for your clients.
- Oversee account performance against budgets and staffing plans, ensuring efficient delivery and strong utilization.
- Help determine when your group needs to grow, what roles are needed, and who fills them, partnering with your manager and the hiring team to move quickly on the right people.
- Partner with Department Head and peers to understand team capacity and bandwidth and to assign staffers to projects.
- Manage and develop experiential talent, providing mentorship, feedback, and clear growth pathways.
- Lead performance management processes, including goal setting, reviews, and ongoing coaching.
- Foster a collaborative, high‑performance team culture that prioritizes creativity, accountability, and growth.
Why we’ll love you:
- Experience – Minimum of 10+ years of relevant experience within experiential marketing, negotiating contracts, creating and managing successful experiential programs, and maintaining a strong network of production partners, vendors, venues, and media relationships. You’ve led a variety of projects—from pop‑ups, to multi‑day conferences, to product launch events, to intimate dinners and mobile activations—and have ample knowledge around permit requirements and application processes in major US markets.
- Creativity – You are a bold, creative thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation. You translate cultural insights into ownable, experience‑led campaign concepts that drive measurable impact and distinguish our clients in crowded markets. You inspire teams, sharpen ideas through thoughtful feedback, and raise the creative bar across every brief.
- Strategic – You understand clients’ businesses, providing counsel and guidance in plans and ad‑hoc conversations. You have a proven track record of developing strategic experiential programs that achieve client goals and KPIs, keeping clients returning for more.
- Presentation Skills – You are a compelling, high‑impact presenter who commands confidence and clarity, delivering persuasive narratives that captivate clients and win business.
- Organized & Detail‑Oriented – You monitor progress of personal and team deliverables, manage project pipelines, and ensure every team member contributes to success. You spot typos, double‑check details, and never miss a deadline.
- High‑Impact Client Leader – You communicate with confidence, instilling client confidence in opportunities and projects. You guide discussions to actionable outcomes with clarity and authority.
- Culture & Content Obsessed – You are tuned into culture, events, brand moments, and experiences that people are talking about, translating them into relevant, ownable, and impactful client ideas.
Why You’ll Love Us:
- Atypical Time Off – Generous PTO scaling with tenure, Summer Fridays, Days of Rest for mental health, caregiving days, and time off for unsick days dedicated to preventative care.
- Deep Work Focus – Our Smalls In Sync program ensures dedicated time for collaboration and strategic solo work.
- Comprehensive Benefits – 100% employer‑covered medical plan, 401(k) match up to 4%, dental, vision, and more.
- Innovative Leadership – Our agency pioneered unique HR policies and AI leadership initiatives, embedding PR and AI at the intersection of client work.
- Vibrant Culture – Employee‑led committees shape policy and organize celebrations from book clubs to outings.
We pay a competitive salary for this role. Employees are eligible for a bonus that is part fixed and part variable in addition to the salary threshold, with the pay range for this role set at $146,500 - $146,500.
At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably.
We are a diverse and high‑performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.
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