Senior Product Marketing Lead – GTM & Team Leadership

Blue Cross Blue Shield of Massachusetts is seeking an Associate Director of Product Marketing in Hingham. This full-time role involves leading product marketing initiatives, managing a team, and delivering marketing strategies for a portfolio of products in the health care sector. Candidates should have 6-8 years of product marketing experience, with at least 1-2 years in a people management role. A strong understanding of project management, communication, and data-driven strategies is essential. The salary range is $163,800 - $200,200, complemented by a comprehensive benefits package.
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