Job Summary
We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e‑commerce environment. This role will be responsible for translating business priorities into integrated, customer‑centric campaigns that drive engagement, conversion, and long‑term loyalty.
You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life – ensuring seamless execution across all digital touchpoints. The ideal candidate is highly collaborative, detail‑oriented, and an exceptional communicator who can navigate complexity and align diverse stakeholders.
Key Responsibilities
- Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events.
- Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans.
- Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on‑site) and regional marketing teams to ensure cohesive campaign execution.
- Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience.
- Act as the central point of coordination across cross‑functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution.
- Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives.
- Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space.
- Identify opportunities to improve processes, enhance cross‑team collaboration, and scale marketing operations effectively.
Success Metrics
- A well‑structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time.
- Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams.
- Strong cross‑functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines.
- Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution.
- Increased efficiency in marketing processes, with streamlined workflows and improved speed‑to‑market.
- Consistent, high‑quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space.
Required Qualifications
- 10+ years of experience in marketing, preferably within health and wellness e‑commerce with a strong focus on campaign planning, integrated marketing, or program management.
- Strong experience managing integrated, multi‑channel marketing campaigns in a fast‑paced digital environment.
- Proven ability to partner cross‑functionally with merchandising, product, and regional teams.
- Deep understanding of e‑commerce marketing levers, including promotions, lifecycle marketing, and digital channels.
- Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Data‑driven mindset with experience using performance metrics to inform decisions.
- Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus.
Technical & Platform Proficiency
- High aptitude and ability to make efficient use of online productivity and communication tools, including the Google Workspace suite and Asana.
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
Education Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field required.
- MBA or advanced degree is a plus, but not required.
What Success Looks Like
- Increased engagement and conversion on health content pages.
- High‑performing product bundles and regimen‑based experiences.
- Improved customer understanding and trust in health and wellness offerings.
Anticipated Pay Scale
$115,000—$150,000 USD
Benefits
Employees and their families that meet eligibility criteria are eligible to participate in medical, dental, vision, and basic life insurance programs, company 401(k) plan, paid holidays, and paid sick leave, subject to plan documents.
EEO Statement
iHerb is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. iHerb prohibits discrimination and harassment.
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