Senior Marketing Manager (Demand Generation)

Join EPAM’s Global Marketing team as our Senior Manager of Demand Generation — a newly created role with the unique opportunity to build and lead our demand marketing team. You’ll drive the planning, execution, and optimization of integrated demand generation programs across email, SEO, SEM, GEO, paid social, display, and other digital channels. We’re looking for a strategic leader with hands-on expertise in channel management and program performance, ready to maximize pipeline growth and revenue impact. This is an exciting time to make your mark at EPAM—apply now!Req#: ResponsibilitiesExecute comprehensive demand generation strategies across multiple channels (email, SEO, GEO, SEM, paid social, display, etc.) to drive qualified leads and pipeline growthLead and mentor a team of demand generation specialists, ensuring best-in-class execution and alignment with business objectivesOversee the creation, deployment, and optimization of programs to maintain consistent messaging, brand alignment and channel performanceDesign scalable "ABM in a Box" programs, providing turnkey playbooks, templates and resources that empower Field Marketing teams to execute targeted ABM campaigns independentlyMonitor, analyze and report on program performance metrics, delivering actionable insights and recommendations for optimizationCollaborate with sales, product marketing and content teams to ensure alignment on target audiences, messaging and program goalsManage demand generation budgets for efficient resource allocation and maximum ROI, while staying current with industry trends and best practicesDrive data-driven decision-making through rigorous A/B testing, attribution modeling, funnel analysis, and through new channels and tactics to expand reach and business resultsRequirementsBachelor's degree in Marketing, Business or related field; Master's degree preferred7+ years of B2B demand generation experience, ideally in IT consulting or technologyDemonstrated success in management and optimization of large-scale, multi-channel demand generation programsIn-depth knowledge of digital marketing channels, including email, SEO, GEO, CTV, SEM, paid social and programmatic advertisingStrong analytical skills with hands-on experience in marketing analytics, performance monitoring and reportingProficiency with marketing automation platforms (e.g., Marketo, Demandbase), CRM systems (e.g., Microsoft Dynamics) and analytics tools (e.g., Google Analytics, Tableau)Excellent leadership, communication and project management abilitiesAbility to excel in a fast-paced, results-driven environmentWe offerMedical, Dental and Vision Insurance (Subsidized)Health Savings AccountFlexible Spending Accounts (Healthcare, Dependent Care, Commuter)Short-Term and Long-Term Disability (Company Provided)Life and AD&D Insurance (Company Provided)Employee Assistance ProgramUnlimited access to LinkedIn learning solutionsMatched 401(k) Retirement Savings PlanPaid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)Paid Holidays - nine (9) total per yearLegal Plan and Identity Theft ProtectionAccident InsuranceEmployee DiscountsPet InsuranceEmployee Stock Purchase ProgramIf otherwise eligible, participation in the discretionary annual bonus programIf otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) ProgramFor remote work in New York City only.EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.Engineer the Future with a Career at EPAMThis posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $120,000 - $150,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.Applications will be accepted on a rolling basis.EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#J-18808-Ljbffr