Assistant Director of Marketing

The Assistant Director of Marketing combines skills in marketing, content creation, strategic communication, and customer service to foster student engagement, branded social media, and digital experiences between Ivy Tech Community College and prospective and continuing students, maximizing enrollment and retention.

The position is empowered to inform, assist, and delight prospective and continuing students and their families through strategic content development, brand story sharing, and direct customer service activities. The Assistant Director of Marketing will become proficient in college recruitment, admission, and retention processes; collaborate directly with relevant staff; and oversee the Communications and Development Specialist position.

Responsibilities

• Develop brand social media content (writing, photography, videography, basic graphic design) focused on prospective students, parents, and continuing students.
• Coordinate and assist with developing creative concepts and strategies to encourage user engagement across the board and drive enrollment and retention goals.
• Create and curate marketing content specifically optimized for social media across multiple platforms (Facebook, Instagram, YouTube, Snapchat, TikTok, LinkedIn, etc.).
• Curate admission and retention social media calendar.
• Contribute to the design and development of admission and retention web pages and develop innovative methods for presenting web‑based information.
• Photograph and/or video college activities and events for admission and retention marketing and communications purposes.
• Oversee the Communications and Development Specialist position.
• Assist in coordinating admission and retention marketing and communications efforts for both prospective and continuing student populations.
• Use project management software and techniques to ensure effective management and on‑time delivery of materials.
• Contribute to the comprehensive admission and retention marketing plan to support recruitment and enrollment goals; translate and leverage marketing data and analytics to inform, segment, personalize, and optimize campaign strategy; maintain documentation and campaign calendars.
• Write and create short‑form content that promotes the value of an Ivy Tech degree to prospective students, including high school and adult learners.
• Develop and maintain internal relationships to promote teamwork and advance the priorities of the college.
• Gather, analyze, and synthesize analytics to communicate audience trends accurately and creatively.
• Assist in creating strategies for CRM user journey and nurture streams to engage external target audiences.
• Assist with admission and retention event deliverables.
• Organize and fulfill campus print jobs/requests through the online submission form.
• Work collaboratively with the college marketing and communications team.
• Follow guidance and direction of supervisors.
• Engage in behaviors that create an inclusive environment in which all people are valued, supported, and respected.
• Demonstrate respectful, ethical, and responsible behavior.
• Perform employee responsibilities as detailed in employee handbooks and policies.
• Other duties, including special projects, as required or assigned.

All responsibilities are conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA) and applicable regulatory requirements.

Qualifications

• Bachelor’s degree required.
• CRM experience.
• Social media and internet savvy.
• Familiarity/experience with Facebook, LinkedIn, Instagram, Snapchat, TikTok, digital photography/videography, Canva, Microsoft Office, Adobe Creative Suite.
• Proven ability to prioritize complex projects, manage and meet deadlines and deliverables.
• Supervisory experience preferred.

Proudly named a Louisville Business First's 2025 Best Places to Work - Ivy Tech Community College, Sellersburg.

Benefits

Health & Wellness

• Multiple medical plan options paired with a Health Savings Account with a generous employer contribution.
• Dental plan with no‑cost preventive services and coverage for orthodontia.
• Vision plan with low‑cost exams and allowances for glasses or contact lenses.
• Employee Assistance Program offering no‑cost confidential counseling sessions, legal consultations, and financial planning consultations.
• Wellness program with opportunities to earn $250 in Wellness Rewards.
• Flexible Spending Accounts for healthcare (limited purpose) and dependent care.

Retirement & Financial Security

• 10% employer retirement contribution, fully vested after two years.
• Basic life insurance equal to annual salary paid by the College, with optional supplemental coverage.
• Short‑term and long‑term disability benefits.

Educational Benefits

• Fee remission for employees, spouses, and dependent children.
• Tuition assistance for undergraduate, graduate, and doctoral programs.
• Paid professional development opportunities.

Work‑Life Balance

• Generous paid time off, including vacation, sick leave, holidays, and winter recess.
• Flexible work arrangements where available.
• Paid childbirth recovery leave (8 weeks).
• Paid parental leave (4 weeks).

Additional Perks

• Eligibility for Public Service Loan Forgiveness.
• Additional discounts on gym memberships, transportation, and various retail services.

Ivy Tech is proud to offer benefits that support your health, your family, and your future—because when our employees thrive, our students and communities thrive too. For more information on Ivy Tech Benefits, visit

Note: Employees who re‑hire with the College within 180 days of leaving a full‑time position may be eligible for additional benefits depending on their bridged seniority date.

Ivy Tech Community College is an accredited, equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age, or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions.

Questions specific to Title IX may be referred to the College’s Title IX Coordinator or to the US Department of Education Office of Civil Rights.

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