PPC Specialist

About InhabitInhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at, visit inhabit.com.About Blue TentBluetent is a part of the Inhabit brand and is a top tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high quality digital and email marketing services. We are a group of travel enthusiasts who bring our passion for life to the work we do every day.Job Description SummaryBluetent is seeking an enthusiastic and experienced Digital Marketing Associate (With a focus in PPC ) to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The Associate is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.What You’ll Do (Functions & Responsibilities)Set up and manage a variety of Google and Microsoft PPC accounts for ecommerce clients in the vacation rental verticalMaintain client relationships and implement digital advertising strategies using best practices and Bluetent’s advertising approachAbility to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfactionProvide budget recommendations based on seasonality, search impression share, and client goalsAnalyze historical data and optimize for online revenue and maximizing conversionsProvide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideasCollaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystemWhat We’re Looking For (Minimum qualifications)Minimum of 3 years at a digital agency in a client facing Digital Advertising Specialist /PPC roleExperience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is requiredStrong understanding of paid search advertising and its value as part of a client’s digital marketing mixAbility to interpret and analyze data in Google Analytics 4Have an aptitude for data analysis and problem solvingLooker (formerly Google Data Studio) Reporting experience is a plusAbility to communicate via email, phone, and video chat effectively and confidently with clientsAbility to multi-task with ease and handle competing prioritiesExcellent organizational skillsMust be a team player that is also comfortable working independentlyA passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeedTypeFull Time, Salaried, ExemptLocationWe have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on FridayBenefits IncludeCompetitive PayHealth Insurance: Medical, Dental, Vision and Prescription PlansHealth Savings AccountsFlexible Spending AccountDependent Flexible Spending AccountCritical IllnessAccidentRetirement Savings Plan (401K) with discretionary company matchShort and Long Term DisabilityCompany Paid $25,000.00 life insuranceSupplemental Life and AD&D InsuranceEmployee Assistance ProgramPaid HolidaysPaid VacationPaid Volunteer TimeInhabit Employee Discount ProgramsOur Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.#Inhabithires#LI-CB1
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