In-Market Brands Manager

SummaryDevelop and test novel ways of promoting and driving sales of in-Market brands.Purpose of the role is to develop and ensure execution of the Sales and Marketing strategy and plan for In-Market Brands, to drive sales performance, lifecycle management, market share and profitability analysis, key customer engagement, tender management and stock monitoring and optimization.About the RoleMajor accountabilities:Accountable for delivering the therapeutic area brand performance with respect to sales, market share, and profitability to meet or exceed budget targets.Manage In-Market portfolio product life cycle ensuring resource optimization and result achievement .Increase Customer Lifetime value of In-Market brands.Drive the growth of the In-Market Brand portfolio by establishing growth plans for existing products, effectively managing their life cycle, establishing, and managing effective strategic partnerships.Entrepreneurial approach to portfolio management to optimize ROI across a diverse range of brands through the lifecycle by actively investing across brands with shared/pooled services and flexibly budgeting according to prioritized outcomes.Analyse market data, in-market stock and insights, identifying and addressing opportunities and threats.Control supply process in alignment with cross-functional teams and ensure adherence to all relevant KPIs while ensuring sufficient supply to the market.Actively seek business opportunities based on clear and full understanding of products and territory accountsAchieve agreed coverage and frequency targets through face –to-face and/or group meetings and/or non-promotional visits (including virtual calls) and deliver agreed customer centric activities (conferences, round tables, meetings, etc.) within operating budgetPromote defined Novartis products according to product strategy, campaign briefs and policiesExecute and optimize approach and communication style during visits, responding appropriately to customer needs according to Novartis selling guidelines. Use detailed knowledge of competitor products’ features and benefits during visits to improve target reach for Novartis productsDevelop and implement programs which create value to key customers and stakeholders maximizing Novartis access and salesEnsure effective maintenance of CRM (customer relationship management) data, including administration, records, targeting, in line with Novartis guidelines and policiesMonitor performance KPIs and deliver corrective action as required to meet business objectivesDrive customer Segmentation and Targeting, Digital profiling and ensure Customer Relationship Management (CRM) system data completenessCo-create and execute strategic, tactical marketing and territory plans for allocated products in line with Novartis standards and strategy at a regional and national level. Manage national or regional adoption performance (including tender management) and adjust plans accordinglyOn time reporting of spontaneous adverse events (AE) reports and technical complaints for all Novartis productsKey performance indicators:Sales & portfolio profitabilityMarket share dynamicsQualitative delivery of customer centric activities and projectsProductive Frequency targets, Call Plan Adherence (CPA) and other SFE KPIsNumber of customer solutions & partnerships created, and experiments conducted and their outcomePortfolio efficiency: return on working capital; cost managementMinimum Requirements:Work Experience:3 years of experience in sales in a pharmaceutical companyDemonstrates excellent product knowledge and attention to details and nuances Demonstrates excellent verbal and written communication skillsAble to establish and maintain good, professional relationships with HCPsBasic knowledge of MS Office –Word, Power Point, ExcelKnowledge and/or experience of pharma industry and its changing competitive environmentExperience in Pharma marketingProven customer/ account management;Commercial mindset or key account management;Product Launch experience.Skills:Agility.Analytical Thinking.Brand Awareness.Building Construction.Business Analytics.Cross-Functional Collaboration.Digital Marketing.Marketing Strategy.Media Campaigns.Project Management.Sales.Stakeholder Engagement.Stakeholder Management.Strategic Marketing.Languages :English.Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.Read our handbook (PDF 30 MB)DivisionInternationalBusiness UnitGeneral ManagementLocationUkraineSiteKyivCompany / Legal EntityUAP0 (FCRS = CH024) NOPH SERVICES UKRAINEFunctional AreaMarketingJob TypeFull timeEmployment TypeRegularShift WorkNo
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