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Senior Sales Manager (HYBRID)

C-4 Analytics, Wakefield, MA, USA

Pay: $95,000-$130,000/yr

Job type: Full Time


Senior Sales Manager: HYBRID – C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company helping automotive dealerships increase sales, market share, and lower cost per acquisition. We are hiring a process‑driven, metrics‑focused sales leader to take full ownership of a sales team and its revenue engine.

Responsibilities

  • Fully manage, train, and mentor the sales team, ensuring all outreach aligns with company standards and proven methodologies.
  • Partner with internal stakeholders across Sales Ops, Marketing, and Business Development to drive territory management, target account development, and high‑impact messaging for key markets.
  • Oversee the pipeline development process and maintain accurate CRM data, completing all assigned tasks to support the execution of sales consultants.
  • Travel consistently with consultants to conduct deal reviews, intervene in stalled deals, and represent the company at high‑stakes strategy meetings and trade shows.
  • Collaborate with Sales Operations and Presentation teams to ensure all sales tools and reporting reflect a strong ROI and the key strategies necessary to close the deal.
  • Support executive sales leadership and the executive team strategies by ensuring flawless execution and reporting from your sales team.

Qualifications

  • Bachelor’s Degree or equivalent combination of education and professional training.
  • 7+ years of combined inside and outside sales experience in the digital marketing and automotive industries.
  • 5+ years managing B2B sales reps, leading a team of 5–10 quota‑carrying representatives and achieving and exceeding quota targets.
  • Proven history of leading high‑performing sales teams through key behavioral changes.
  • Process‑driven and metrics‑obsessed; comfortable running a structured daily/weekly/monthly cadence and reading a HubSpot or Salesforce dashboard.
  • Proficient with CRM tools like HubSpot or Salesforce as a manager, and experienced with structured operating cadences such as EOS, MEDDIC, scorecard‑based reviews, and weekly L10s.
  • Coaching‑first mindset; energy comes from making others better, not from being the top closer.
  • Comfortable holding people accountable, delivering hard feedback, and moving quickly on a bad fit.
  • Affinity for the auto industry or adjacent experience (e.g., dealer technology, digital media) is required.
  • Valid driver’s license, clean driving record, and willingness to travel up to 50% of the time.
  • Background in SaaS, digital media, or marketing services sales is preferred.
  • Exceptional written and oral communication skills; ability to navigate diverse communication styles and build interest in complex digital solutions.
  • Ability to establish and maintain collaborative relationships with stakeholders at all levels.
  • Team‑oriented mindset with the ability to work across departments to achieve collective goals.

Compensation

Salary range: $95,000.00 – $130,000.00. On‑target earnings: $245,000.00 – $350,000.00. The final salary will be determined based on skills, knowledge, and demonstrated expertise.

In addition to the base salary, we provide a comprehensive benefits package that includes health insurance, retirement plans, paid time off, and professional development opportunities.

Working Options

  • Office‑Based – modern, well‑equipped office space for collaboration and face‑to‑face interactions.
  • Hybrid – balance between office and remote work, providing the best of both worlds.

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