Director, Marketing & Communications – Strategic Accounts
The Director, Marketing & Communications – Strategic Accounts is a high-impact, highly visible, client-facing people leader responsible for developing and delivering integrated marketing and communication programs for Workplace participants at our largest, most complex (mega) clients. This role will have four direct reports and will partner directly with clients and internal stakeholders to ensure strategies and experiences are aligned to participants’ financial needs, goals, and expectations.
We’re hiring for an exciting opportunity within Schwab’s Workplace Marketing organization, on the Participant Marketing Specialized Communications team. This team is focused on creating better financial outcomes for participants (employees of our corporate clients) by taking the mystery out of investing, and making it accessible to everyone regardless of experience, age, interest, or income.
Key responsibilities
- Strategic Client Leadership: Build and nurture strong, long-term relationships with client stakeholders, serving as a trusted marketing advisor and thought partner in close collaboration with the broader relationship management team. Lead marketing strategy for Schwab’s largest and most complex Workplace clients. Serve as a trusted advisor, translating client business objectives into participant-focused marketing strategies. Partner with relationship and sales teams to develop annual marketing plans and ongoing campaign strategies.
- Strategic Marketing Vision & Planning: Lead development of comprehensive, annual marketing strategies for large, complex clients, establishing clear objectives, KPIs, and success metrics aligned to client business goals and Schwab priorities. Oversee development and delivery of integrated marketing programs (email, digital, content, webinars, and client-specific campaigns).
- Marketing Thought Leadership & Subject Matter Expertise: Develop deep expertise in Schwab’s Workplace participant audiences, experiences, and business objectives—establishing yourself as a go-to marketing expert, consultant, and internal and external thought leader.
- Team Leadership & Development: Lead, coach, and develop a high-performing team (~4 direct reports). Set clear expectations regarding performance, accountability, and delivery standards. Help shape team structure and future hiring to support long-term scalability. Foster a culture of ownership, adaptability, and continuous improvement.
- Participant-Centered Strategy Translation: Translate client business goals and priorities into participant-facing marketing and communications strategies that drive engagement, confidence, and in-plan success outcomes.
- Insights-Driven Optimization: Continually elevate marketing and communication experiences through audience insights, competitive intelligence, data and performance analytics, client and partner feedback, and a test-and-learn approach. Use data, audience insights, and performance metrics to inform decisions and improve outcomes.
- Cross-Functional & Stakeholder Leadership: Collaborate effectively with cross-functional teams and leaders at all levels—including Marketing, Digital, Client Experience, Strategy, and Leadership—to gain alignment, drive prioritization, and secure buy-in on strategic direction. Navigate a matrixed environment with multiple stakeholders and indirect inputs; collaborate with agency partners to elevate creative and executional quality.
- Holistic Delivery Oversight: Drive a holistic view of marketing delivery, incorporating stakeholder perspectives, client feedback, and partner input to ensure solutions meet strategic intent and executional excellence.
- Financial & Portfolio Management: Oversee campaign and program budgets, track financial performance and profitability, and manage investment trade-offs across a portfolio of initiatives.
- Creative & Agency Oversight: Partner with creative and production teams and oversee agency relationships to ensure concepts, messaging, and deliverables align to client objectives, briefs, and brand standards.
- Program & Initiative Leadership: Proactively and autonomously manage a portfolio of large, complex initiatives to completion in a matrixed, fast-paced, and high-change environment.
- Execution & Delivery Management: Plan and manage multiple marketing initiatives, including timelines, deliverables, resourcing, and dependencies to ensure consistent, on-time execution.
Required Qualifications
- Bachelor's degree in marketing or a related field, or equivalent work experience
- 10+ years of marketing or agency experience, preferably in financial services or another highly regulated industry, with a proven track record of leading integrated marketing campaigns from strategy through execution
- Experience leading and developing high-performing teams (including direct reports), with demonstrated ability to set performance standards, drive accountability, and scale team structure to support evolving business needs
- Excellent verbal and written communication skills, including proven writing and editing skills, fanatical attention to detail, and a demonstrated understanding of marketing and technical communications
- Demonstrated ability to lead integrated marketing strategies from concept through execution
- Strong experience managing complex, high-visibility work and senior stakeholders
- Experience with and understanding marketing technology (e.g., Salesforce Marketing Cloud, Marketo)
- Strategic thinker with strong communication and presentation skills
- Hands-on experience across the full promotional mix, including digital, content, email, video, social, and paid media
- Data-curious with a strong analytical mindset, highly proficient in using marketing data, insights, and A/B testing to optimize campaigns and influence strategic decisions to help drive participant outcomes
- Experience managing marketing budgets and agency relationships
- Excellent verbal and written communication skills, with strong executive presence
- Strong PowerPoint and Excel skills
- Highly organized and can structure complex, multi-stakeholder projects
Preferred Qualifications
- Experience in financial services or other highly regulated industry
- Ability to work effectively in a matrixed organization
- Active listener and problem solver
- Adaptable and proactive in a changing environment
- End-to-end marketing campaign planning and delivery
- Strategic thinker who balances data to inform decisions with creativity
- Exceptional relationship-building skills
- Proactive, effective change agent who can thoughtfully champion new ideas, and coach partners to recognize the benefits and adopt change for themselves
- Relentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvement
- Comfortable in fast-paced environments, with a bias towards action and continuous improvement
In addition to the salary range, this role is also eligible for bonus or incentive opportunities.
What’s in it for you
- 401(k) with company match and Employee stock purchase plan
- Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
- Paid parental leave and family building benefits