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Director, AI and Innovations Communications

PowerToFly · Ann Arbor, MI, USA ·

Job type:
Full Time

About the Role

Thomson Reuters is building AI systems that transform how professionals work. As Director of AI and Innovation Communications you will drive communications strategy and execution that positions the company as the global technology leader in the AI race for professionals. This central role shapes the organization’s presence with customers, media, employees, and the professional communities we serve.

The role spans the full breadth of AI and innovation communications: product launches, customer proof points, partnership announcements, executive thought leadership, competitive positioning, and content targeted at legal professionals, tax accountants, corporate compliance teams, and government agencies. You will work closely with product and technology leaders and coordinate tightly with marketing, sales, analyst relations, and other teams.

This is a fast‑paced, lean team. Success requires building repeatable playbooks while crafting narratives. Ideal candidates bring deep experience across product, customer, partnership, and executive communications, understand how professionals evaluate and adopt AI technology, and can develop messaging frameworks quickly.

Key Focus Areas

Product and Launch Communications

  • Develop bold communication strategies for AI model and product launches, translating technical capabilities into professional value.
  • Ensure every launch lands with professional audiences—lawyers, accountants, compliance officers, government agencies—with messaging tailored to their workflows and pain points.
  • Partner with product and engineering teams to surface stories early and build launch narratives that drive commercial impact.
  • Develop new and innovative channels for storytelling.

Customer and Impact Storytelling

  • Lead communications for customer announcements and success stories that demonstrate real‑world AI impact.
  • Build a library of customer proof points and case studies with measurable outcomes for use across channels.
  • Develop new and engaging content that shows how Thomson Reuters’ AI is transforming professional work in tangible, credible ways.

Partnership Communications

  • Lead end‑to‑end communications for strategic partnerships, from messaging development through media execution.
  • Uncover new storytelling opportunities for the company.
  • Develop relationships and coordinate with partners to ensure aligned activation, messaging, and maximal joint visibility.

Executive Thought Leadership

  • Support positioning for product and technology leaders through media preparation, speaking engagements, bylined articles, and social content.
  • Develop platforms that establish executives as authoritative voices on AI for professionals.

Competitive Positioning

  • Track competitive landscape and develop messaging that draws clear, substantive contrast with competitors.
  • Arm spokespeople and go‑to‑market teams with language and proof points to articulate differentiation.

Responsibilities

  • Develop and execute AI and innovation communications strategies across product launches, partnerships, customer stories, and executive thought leadership.
  • Lead end‑to‑end communications for product launches, partnership announcements, and customer stories—from messaging development through media placement and internal rollout.
  • Translate AI product innovations into narratives relevant to professional audiences, focusing on workflow transformation and business outcomes, not just technical features.
  • Work closely with product managers, engineers, and technology leaders to understand roadmaps, surface stories, and translate complex innovations into compelling communications.
  • Prepare executives for media interviews, speaking engagements, industry conferences, and analyst conversations.
  • Create high‑quality content across formats—press releases, blog posts, case studies, briefing documents, bylines, social content, and sales‑facing materials.
  • Build and maintain relationships with technology, business, and trade media covering AI, legal tech, fintech, and professional services.
  • Monitor AI industry trends, competitive developments, and regulatory discussions to provide timely counsel and ensure communications remain relevant and forward‑looking.
  • Coordinate with marketing, sales, product marketing, analyst relations, and regional teams to keep messaging aligned and opportunities surfaced.
  • Build repeatable playbooks and processes that allow a lean team to operate at scale and velocity.
  • Support issues management related to AI, including responsible AI messaging and reputational matters.
  • Manage at least two direct reports.

About You

  • 10+ years of experience in technology communications—B2B technology, SaaS, or enterprise software within a large, matrixed organization.
  • Worked across multiple communications disciplines—product, customer, partnership, and/or executive communications.
  • Experience leading product and innovation PR teams.
  • Deep understanding of AI, machine learning, or emerging technologies, with the ability to translate complex technical concepts for professional audiences.
  • Understand how professionals and enterprises evaluate and adopt technology, and can write to that audience credibly.
  • Track record of building media relationships with technology and business press.
  • Can move between strategic messaging work and fast‑turnaround tactical execution without losing quality.
  • Experienced in building processes and playbooks, not just executing one‑off campaigns.
  • Strong instincts for competitive positioning and can develop messaging that holds up to scrutiny.
  • Excited about using AI tools in own workflows to multiply a small team’s impact.
  • Thrives in fast‑moving, matrixed environments where priorities shift and ambiguity is the norm.
  • Excellent written and verbal communication skills with exceptional attention to detail.
  • Experience working in a publicly traded company (preferred but not required).

Hybrid work model: The role is hybrid and requires working from one of our offices for a minimum of three days a week, with some business travel.

Equal Employment Opportunity

Thomson Reuters is an Equal Employment Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, disability, age, or any other protected classification. We make reasonable accommodations for applicants with disabilities as required by law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at

Compliance and Disclosures

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. For any eligible U.S. locations, unless otherwise noted, the base compensation range for this role is $137,200 USD – $254,800 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills, and experience, with consideration given to internal equity. Base pay is one part of a comprehensive total reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an annual bonus based on a combination of enterprise and individual performance.

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