Marketing & Communications Manager

Marketing & Communications ManagerCOMPANY OVERVIEWAt Harvest Food Group (HFG), our mission is to create products that make a positive impact on the world. HFG is a private equity–backed company headquartered in Naperville, Illinois, with a brand-new, state-of-the-art production facility in East Chicago, Indiana.As we continue to grow, we are seeking an experienced Marketing & Communications Manager to lead our brand strategy and marketing initiatives. This individual will thrive in a fast-paced, hands-on environment and bring both creativity and strategic thinking to support continued market expansion.JOB SUMMARYThe Marketing & Communications Manager will be responsible for developing and executing integrated marketing strategies that drive brand awareness, customer engagement, and business growth. This role will drive campaign execution, digital marketing efforts, trade show participation, and performance analytics while collaborating cross-functionally with sales, product development, and operations teams.ESSENTIAL DUTIES & RESPONSIBILITIESMarketing Strategy & PlanningLead the development and execution of marketing strategies aligned with company objectives and annual operating plan (AOP)Analyze marketing performance and adjust strategies to improve effectiveness and ROILead and manage trade show strategy, execution, and coordination with sales teamsCampaign Management & ExecutionPlan, execute, and track integrated marketing campaigns including PR, digital advertising, and social mediaManage marketing programs and advertising campaigns within established budget guidelinesOptimize campaigns to increase brand awareness, engagement, and lead generationDigital Presence & AnalyticsOversee company website content, updates, and overall user experienceDevelop and maintain dashboards to track performance metrics and marketing trendsAnalyze data and provide actionable insights and recommendations to leadershipSEO, PPC & Online GrowthLead SEO/SEM and PPC initiatives in partnership with external agenciesEnhance online presence and drive targeted traffic to support business growthCross-Functional CollaborationPartner with sales, product development, and operations to ensure consistent messaging and alignmentCollaborate with R&D to support new product development and go-to-market initiativesDevelop sales materials for foodservice and retail programsWork with key stakeholders to deliver integrated B2B and eCommerce marketing communicationsReporting & Performance TrackingMonitor and report on marketing and advertising activitiesGenerate regular performance reports, analyze results, and recommend strategic improvementsOther DutiesAs required based on business needsSKILLS/QUALIFICATIONSBS degree in Marketing, Communications, Business or equivalent in experience5 - 7+ years of marketing experience within Consumer Packaged Goods (CPG), food & beverage, or manufacturing strongly preferredProven experience managing integrated marketing campaigns and digital marketing initiativesDemonstrated ability to translate technical capabilities into market-facing value propositionsExperience working cross-functionally with Sales and Operations in a production environmentStrong understanding of SEO, SEM, PPC, and marketing analytics toolsExperience supporting trade shows and B2B marketing effortsExcellent communication, project management, and organizational skillsAbility to thrive in a fast-paced, collaborative, and hands-on environmentPHYSICAL REQUIREMENTSProlonged periods of sitting at a desk and working on a computer.Ability to travel nationally, often including overnight stays.Ability to lift or carry approximately 25 lbs.The ability to attend trade shows meetings or events which may involve walking or standing for extended periods.Visual acuity to read documents spreadsheets and computer screensManual dexterity for using keyboard mouse phone and other office equipment.WHY JOIN US?Comprehensive Benefits Package including: Medical, Dental, Vision, FSA/HSA, Life and AD&D insurance, Short-term Disability, Long-term Disability, Supplemental Life and AD&D Insurance, 401(k) matching, Accident Insurance, Critical Illness Insurance, Employee Assistance Program, Paid Time Off, Paid HolidaysPlay a key role in optimizing and advancing a newly launched, state-of-the-art manufacturing facilityDrive impactful product launches and support business growthPartner with leadership to influence strategy and executionWork with a collaborative, results-driven, and innovation-focused teamHelp deliver high-quality, safe, and great-tasting food products to consumersContribute to the future of food manufacturing through innovation, efficiency, and sustainabilityHarvest Food Group is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, pregnancy, reproductive health decisions, parental status, family responsibilities, age, disability, genetic information, political affiliation, military service, or any other characteristic protected by applicable federal, state, or local law.
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