Position Summary
The Associate Director of Digital Marketing partners closely with the Director of Enrollment Communications as the office’s second strategic leader, planning and executing digital marketing across email, social, web, and paid media channels. They will work to ensure the department’s work reflects industry best practices while supporting University enrollment goals. This individual will maintain and enhance our reporting frameworks and digital advertising workflows, including monthly analytics report distribution. They are closely involved with leveraging and optimizing marketing technology platforms: managing websites via WordPress, monitoring site traffic and ad analytics with GA4, and overseeing emails, portals, and reports in our Slate CRM. The Associate Director will serve as a subject matter expert and consultant to academic units and campus partners, offering guidance on digital marketing strategy, CRM capabilities, and communication best practices. They will also function as a key liaison to our digital advertising agency partner, maintaining our annual media plan, reviewing media recommendations, evaluating performance, and ensuring alignment with goals. They are expected to possess and maintain familiarity with marketing and higher ed industry trends, and to maintain a spirit of innovation that drives the team forward.
Minimum Qualifications
BACHELOR’S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.
Preferred Qualifications
- 3+ years’ experience running digital marketing campaigns, with deep familiarity in digital advertising (social ad management, SEM campaign management, and familiarity with Google Ad Network/similar digital buying platforms).
- 2+ years experience working in a CMS such as WordPress to create and manage web pages.
- 2+ years experience working in a CRM to create and manage email/text comms, including automations.
- 2+ years supervising staff and providing coaching and direction
Additional Preferred Qualifications
- Proven ability to manage multiple projects across a variety of channels with fast-paced timelines.
- Excellent communication skills both oral and written and the ability to build strong and collaborative cross‑functional relationships.
- Experience collaborating with a team of writers, designers, external vendors, and project owners to deliver efficient output and results.
- Proven attention to detail and organizational skills.
- Google AdWords or similar certifications.
- Functional understanding of HTML and Google Analytics.
- Familiarity with best practices and regulations around mass email and texting.
- Expertise in Adobe Creative Suite.
- Experience working in Slate – designing comms, creating Deliver campaigns, building forms, etc.; additional work in other CRM and email platforms preferred.
Key Responsibility: Digital Strategy, Planning and Execution
- Collaborate with department/division leadership to develop sound digital marketing strategies that become part of the overarching enrollment marketing and communication plan.
- The Associate Director will be responsible for overseeing the successful execution of all related initiatives in alignment with industry best practices and with an awareness of the University brand.
Key Responsibility: Documentation and Reporting
- Maintain easily-accessible and up-to-date documentation of current and past digital marketing initiatives (ad campaigns, email comm flows, etc.); also includes the planning and oversight of a regular reporting schedule in order to advise department/division leadership about the success of various digital marketing tactics.
Key Responsibility: Staff Supervision
- Management of three full-time staff; delegating projects, keeping track of workload, reviewing/approving content, and achieving ongoing staff development.
Key Responsibility: Budget Management
- Make recommendations on ad spend, get estimates and negotiate contracts with 3rd party vendors (digital media agencies, videographers, developers, etc.), and responsibly manage various elements of the department budget.
Key Responsibility: Other Duties as Assigned
- Lean in to additional responsibilities when needed; May include assistance with e‑mail campaign writing and execution, print production, social media planning, or other special projects.
- May require occasional work nights and/or weekends.