Vintage Books is looking for an assistant director of marketing to join our team, working on social media and book marketing for frontlist, backlist, brands, fiction, nonfiction—you name it, we probably publish it! We are looking for someone who can wear a variety of hats, enjoys working on a breadth of projects, and is passionate about literature across all genres.
Responsibilities
- Create and lead innovative title‑marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications.
- Manage title‑marketing strategies, advertising campaigns, analytics, creative partnerships, and budgets to help maximize ROI on numerous lead titles per year.
- Liaise with Publicity, Editorial, Creative, and Sales, and their larger teams to implement cohesive campaigns and promotions, while communicating with authors, agents, estates and other stakeholders as needed.
- Manage Vintage’s Instagram, Facebook, and X accounts, including day‑to‑day photography on site at our office and daily posting of content, as well as long‑term brand‑building, data analysis, and channel optimization for Instagram, Facebook, X, and TikTok accounts.
- Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market titles to consumers, influencers, and booksellers.
Qualifications
- 7–10 years of experience in marketing or public relations, including at least 5 years in book marketing or publicity, with demonstrated presentation skills and proven experience creating strong integrated (advertising, social, influencer) campaigns, as well as at least 3 years’ experience managing budgets.
- 5 years of experience working in social media, including minimum 3 years owning social media channels, maintaining social calendars, and managing end‑to‑end content development using analytic tools to optimize strategy and messaging.
- Strong photography and copywriting abilities; video capabilities a plus.
- Ability to set and meet goals under an established budget.
- Strong interpersonal skills, including demonstrated experience working with editorial, publicity, and sales, as well as working with authors and agents.
- Ability to communicate effectively with colleagues and other key stakeholders, both in writing and verbally.
- Exceptional organizational skills with the ability to multi‑task, prioritize, and thrive in a deadline‑driven working environment.
- Ability to work cross‑functionally across the division and within the company.
- Results‑oriented, motivated, resourceful, and able to work independently.
- Interest in developing marketing partnerships, out‑of‑the‑box campaigns, and direct‑to‑reader outreach.
- Proficiency with Microsoft Office Suite required.
- Proficiency with Adobe Creative Suite programs, Canva, and online marketing tools.
Remuneration & Benefits
The salary range for this role is $87,000 – $95,000. All positions are currently eligible for an annual profit award or bonus, subject to company results. Full‑time employees are eligible for our comprehensive benefits program, including medical, prescription drug insurance, dental, vision, health care/dependent care flexible spending account, health savings account, pre‑tax and Roth 401(k), short and long‑term disability insurance, life/AD&D insurance, commuter benefits, student loan repayment program, educational assistance, and generous paid time off.
Location & Work Arrangement
This is a hybrid position requiring two days per week in our offices at 1745 Broadway in New York City. We will consider candidates who can work from a commutable distance, which includes the tri‑state area (NY, NJ, CT, & PA).
Equal Employment Opportunity
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
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