Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.
We are searching for a Senior Growth Marketing Manager to lead integrated, omni‑channel campaigns targeting small business merchants in the Americas. The role is critical to revenue growth and will involve developing and orchestrating acquisition marketing plans, measuring performance, and driving return on investment.
Responsibilities
- Lead integrated campaign strategy, planning, and execution for Global Payments’ products, focused on growing revenue in the Americas.
- Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans.
- Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion.
- Drive maximum return on investment and cross‑channel efficiency.
- Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders.
- Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand‑gen campaigns.
- Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go‑to‑market channels and regions.
- Evaluate new vendors, manage campaign budget and related vendor onboarding.
- Present campaign updates at marketing all‑hands meetings and other forums on a regular basis.
Qualifications
- Minimum of 7 years’ experience in B2B SaaS demand generation and growth marketing.
- Proven track record of building and executing highly engaging, revenue‑driven marketing programs.
- Demonstrated understanding of integrated campaign architecture and the customer decision journey.
- Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders.
- Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights.
- Resourceful marketer who is self‑motivated and disciplined with the ability to define and achieve objectives with limited oversight.
- Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights.
- Experience with payments, point of sale, or e‑commerce highly preferred.
Equal Opportunity Employment
Global Payments Inc. is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.
Those applicants requiring reasonable accommodation to the application and interview process should notify a representative of the Human Resources Department or contact
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