Our client, a global, enterprise‑scale B2B software organization operating in highly complex markets, is in search of a VP of Corporate Marketing. The ideal candidate will play a central role in defining the company’s external presence, shaping how the business is perceived, and strengthening credibility with customers, analysts, and industry stakeholders.
The role works closely with executive leadership to bring clarity to the company’s story, sharpen its market position, and ensure consistent, high‑impact communication across all external channels.
Key Responsibilities
Brand and Market Positioning
- Lead the development and evolution of company positioning and messaging
- Guide brand architecture and identity across a diverse product portfolio
Corporate Communications and Visibility
- Design and execute a global communications strategy aligned to business priorities
- Build meaningful relationships with press, industry influencers, and external partners
- Drive thought leadership programs tied to key moments in the business
Analyst and Market Engagement
- Manage senior‑level engagement with industry analysts and advisory firms
- Influence market perception through structured briefings and research participation
- Synthesize external insight into actionable guidance for leadership
Customer Advocacy and Proof
- Create a scalable customer reference and advocacy program
- Develop case studies and customer stories that reinforce credibility
- Collaborate with sales and customer teams to activate proof points globally
Executive Presence
- Support leadership positioning across events, media, and external forums
- Enable consistent executive messaging across audiences and channels
- Partner with leadership on keynote and thought leadership initiatives
- Stand up a modern market intelligence capability covering competition, trends, and perception
- Ensure insights inform product, marketing, and go‑to‑market decisions
- Apply advanced tools and methodologies to accelerate insight generation
Candidate Profile
- 15+ years in senior corporate marketing, communications, or related leadership roles
- Demonstrated ability to shape market narrative and influence perception at scale
- Experience operating within complex, multi‑product or evolving organizations
- Deep expertise in communications, analyst relations, and executive visibility
- Commercial orientation with a clear link between positioning and growth outcomes
- Background in enterprise software or technology‑led B2B environments preferred