Location: Boulder, CO Type: Full-time, in-office Compensation: $70,000–$85,000 Reports to: Director of Marketing
About Ripton
Ripton is a fast-growing performance denim brand based in Boulder, Colorado. We build technical, durable denim with outdoor utility, grit, and style – and we do it with a small, resourceful team that values ownership, adaptability, and doing things the right way instead of the easy way.
We are founder‑led, fast‑moving, and deeply focused on building a brand that feels intentional, authentic, and beautifully executed.
The Role
We’re looking for someone who lives and breathes social. Someone who knows what’s trending before it trends, understands how to tell a story through content, and is excited to build something – not just manage it.
This role is about owning our day‑to‑day presence across social – what we post, when we post, and how it all comes together to build energy around the brand. You’ll work closely with the Director of Marketing to connect product launches, athlete stories, and brand moments to build community, create momentum, and turn followers into loyal customers.
This is a hands‑on role. You won’t just plan the content, you’ll help make it happen.
Responsibilities
- Make sure we’re showing up consistently, creatively, and on‑brand
- Develop and execute a cohesive social media strategy aligned with brand and business goals
- Collaborate with the Director of Marketing to align social content with product launches, campaigns, and brand storytelling
- Identify opportunities to create cultural relevance and drive organic growth
Content Calendar & Execution
- Create and manage a social calendar that ties together product drops, campaigns, and brand storytelling
- Keep things organized but stay flexible enough to jump on opportunities in real time
- Ensure consistent posting cadence and high‑quality execution
Content Development
- Work with internal and external creatives, athletes, and jortbags to produce content
- Jump in yourself when needed. Whether that’s writing captions, editing clips, or pulling together a quick post
- Keep the bar high but move fast
Community Engagement
- Manage DMs and comments to create a personalized, responsive brand experience
- Actively engage with the community to build loyalty and deepen relationships
- Identify and elevate user‑generated content and brand advocates
Performance & Optimization
- Track, analyze, and report on social media performance metrics
- Translate insights into actionable recommendations to improve engagement and growth
- Continuously test, learn, and iterate on content strategy
Experience & Skills
- 3–5+ years of experience managing social media for a brand (preferably in apparel, lifestyle, or consumer goods)
- Strong instincts for content –what grabs attention and what falls flat
- Deep understanding of Instagram, TikTok, and internet culture
- Organized enough to run a calendar, but flexible enough to pivot when necessary
- Willing to get your hands dirty and figure things out
- Strong communication skills and a deep understanding of brand voice
- Passion for storytelling, community building, and brand building
- Experience working with athletes, creators, or ambassadors