Your Job
We are currently seeking a Brand Building Leader (Director/Sr. Director) for the Quilted Northern and Aria bath tissue business based in Atlanta, GA. This position will be primarily responsible for leading brand equity-building strategies to increase long‑term value and market share for Quilted Northern – a household brand for almost 125 years. The secondary responsibility will be to provide brand building oversight and strategic support for Aria, our new 100% recycled toilet paper brand. The ideal candidate is a self‑starter with an entrepreneurial spirit and a track record leading successful commercial strategies in consumer goods.
This position is also expected to serve as a key member of the Tissue leadership team and help build organizational capabilities around brand‑building. The role reports to the VP/GM of Quilted Northern and will supervise a team.
What You Will Do
- Build bold brand equity strategies and execute them with excellence – across campaigns, partnerships, packaging, and new product launches.
- Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in‑store, and everything in between.
- Bring retailer campaigns to life in partnership with sales and shopper marketing – tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond.
- Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward.
- Manage agencies like a pro , from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non‑working spend.
- Be hands‑on. This is a roll‑up‑your‑sleeves role – not just guiding, but doing.
- Be a principled entrepreneur applying economic thinking and marginal analysis to optimize investment recommendations, weighing trade‑offs and aiming to maximize return on investment.
- Supervise, coach, and help a team of direct reports.
Who You Are (Basic Qualifications)
- Bachelor's Degree or higher
- Background & understanding of CPG or retail industries
- Experience leading successful brand campaigns and commercial activations
What Will Put You Ahead
- MBA
- 7+ years of marketing and overall business experience
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength – focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify.
#J-18808-Ljbffr