Requirements
- Successful ecommerce AI company seeks fearless Product Marketing leader to elevate our story and transform the industry ,
- You’re passionate about Conversational Commerce & you envision a world where you can shop by talking to brands online, instead of just always browsing ,
- You care deeply about product: in another life you could have been a Product Manager ,
- You’re both strategic and hands-on. That’s core to how we operate ,
- You’re an enthusiastic AI adopter. We believe AI is reshaping both commerce and the marketing profession ,
- You’re based in NYC or open to frequent in-person travel there. We value collaboration and meet in-office Wednesdays and Thursdays
What the job involves
- We’ve built an exceptional product. Now we want to tell its story with the same excellence ,
- You’ll deeply understand the product, how it works, how to set it up, and how it delivers value. This will put you in a unique position to educate merchants on why customers want to shop through conversations, and how they can make it happen with Gorgias ,
- Our customers and team span the globe, so you’ll need to be collaborative, curious, and empathetic. If you’re ready to lead this transformation, this is your chance to own a defining success and make a career-defining impact ,
- Own the narrative and positioning of Gorgias’ Conversational Commerce platform ,
- Translate product innovation into market impact. Your mission: make Gorgias synonymous with AI-driven customer and sales conversations by defining the category, crafting the story, and driving adoption across all segments ,
- Define clear, differentiated positioning and messaging across the Gorgias product portfolio ,
- Educate merchants on why they should invest on Conversational Commerce now, and how to do it ,
- Partner with Product and Sales to launch new products and capabilities ,
- Build our content engine to power enablement, storytelling, and thought leadership ,
- Distribute our product narrative through the 100+ events we organize each year, including our customer conference in LA ,
- Partner with Demand Gen and Sales to develop targeted plays for each segment ,
- Drive adoption and expansion in mid-market and enterprise ,
- Define metrics and frameworks to track awareness, consideration, and adoption across the funnel ,
- The role reports to Co-founder & CEO, Romain Lapeyre ,
- Our Marketing Team: 16 people, 4 direct reports ,
- Maxime Sutra (Director, Demand Generation) ,
- Matilda Lee (Manager, Product Marketing) ,
- Guillaume Aubert (Sr. Manager, Marketing Ops) ,
- Diana Buccella (Manager, Content) ,
- Gorgias marketing has historically been demand-gen led, fueling strong SMB growth ,
- As we evolve toward Conversational Commerce, our biggest opportunity is to educate merchants on how AI can transform the way their customers shop, from transactional to conversational experiences ,
- We’re now looking for a product marketing leader who can turn this vision into clear positioning, compelling narratives, and effective enablement for our fast-growing mid-market and enterprise segments ,
- We’ve learned a lot from past marketing leadership experiences, each contributed to our growth. But today, we have a sharper understanding of what long-term success requires. That’s why we’re being deliberate: we’re seeking a leader with deep product marketing expertise, capable of bridging vision and execution, even if that means having less focus on demand gen or brand