Senior Product Marketing Manager

Senior Marketing Manager – Workforce Safety (Remote, Full Time)

Becklar delivers the industry’s only SMART Critical Event Protection Platform, combining advanced AI technology with skilled operators to provide rapid monitoring and response for people, property, and employees. Our solutions span video monitoring, remote guarding, workforce safety, personal health and safety, and critical event response—designed to act in the moments that matter most. Headquartered in Ogden, Utah, Becklar is one of the nation’s largest and fastest‑growing monitoring companies, protecting more than 2.2 million subscribers daily.
We are seeking a Senior Marketing Manager to lead our Workforce Safety Product marketing initiatives of significant growth and expansion. The Senior Marketing Manager will report directly to our company's VP of Marketing & Vertical Offerings. The role involves directing the Workforce Safety product marketing strategy and positioning, and further developing an effective lead‑generation strategy through digital‑marketing channels such as email, social media, the company website, targeted events, webinars, strategic partnerships and advertising.
Responsibilities

Develop, execute and continuously improve the company's strategic Workforce Safety marketing plan
Strategize positioning, perform market competitive analysis, and related solution positioning
Generate new leads for the sales team through digital campaigns, webinars and supporting events
Establish a test and learn marketing culture so that marketing dollars are generating new customers as efficiently as possible
Define and direct measurable marketing programs that result in demand creation, leads and revenue generation
Define and track metrics and success criteria for all marketing programs and activities
Oversee marketing management, communications, website design and content creation (including brochures and videos)
Develop webinar presentations and case studies to support demand generation
Develop and manage the Workforce Safety marketing budget
Work with the VP of Marketing & Verticals and other executive team members to identify, assess, and develop strategic cross‑industry alliances and growth opportunities
Research, identify, develop, and target marketing to new industries that can leverage real‑time monitoring supported by a call center
Qualifications

8-10 years of marketing experience – preferably in a B2B business environment
Experience forecasting, managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes
Ability to plan and manage both the strategic and operational levels; strong project management skills required
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example
Ability to work collaboratively with colleagues and team to create a results‑driven, team‑oriented environment
Experience developing product and solution presentations
Experience writing content including case studies and brochures
Experience using CRM platforms and marketing automation applications (e.g., Hubspot)
Strong ability to analyze and evaluate marketing channel effectiveness on a regular basis using Google Analytics or similar platforms
Successful track record using the following digital marketing channels to drive growth: SEO, social media, paid search, display and email/database marketing
Successful track record executing content strategies that include video, webinars, articles, and blog posts
Working knowledge of traditional media and public relations a plus
Training in and practical application of SEO, social media, paid search
Strong design sense and ability to provide constructive feedback to the creative team; conversion optimization experience a plus
Successful experience building, leading, and mentoring a team of professionals to deliver qualified leads
Benefits

Competitive compensation and opportunities to share in our success
Comprehensive health benefit plans to support you and your wellbeing
401(k) retirement plan with company contribution
Inclusive parental leave designed to support all parents and caregivers
Wellbeing and lifestyle perks to support personal growth, connection, and balance
Generous PTO so you can recharge, give back, and take care of what matters most
EEO Statement

Becklar is an equal opportunity employer and is committed to creating a workplace free of discrimination and harassment. We make employment decisions based on business needs, job requirements, and skills, without regard to any status protected under applicable federal, state, or local law.

#J-18808-Ljbffr