Sr Creative Writer

Senior Creative Writer The Sr. Copywriter will develop compelling concepts and persuasive copy across a wide range of marketing channels, including ad campaigns, digital content, video scripts, social media, brochures, product messaging, and experiential activations. In this role, the writer will translate creative briefs and technical information into fresh, audience-focused ideas that drive engagement and action while maintaining brand consistency. The role involves collaborating closely with designers, developers, producers, media partners, and project teams to deliver media-agnostic concepts that are strategically aligned and flawlessly executed. Working with minimal direction, the candidate will adapt tone and style to suit diverse audiences and business needs. A sharp eye for detail and a commitment to proofreading and continuous creative excellence are essential.
Responsibilities Create concepts and copy for ad campaigns, brochures, digital advertising, video scripts, social content, product USPs, and experiential activations.
Interpret creative briefs and technical information to develop and produce creative, persuasive concepts through execution.
Continuously raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
Vary voice, style, and other characteristics demanded by the business unit, channel, or target audience.
Collaborate deeply with designers, production and project managers, social media, developers, brand managers, and other internal customers to respond to feedback and follow up throughout the project.
Partner with media vendors, photographers, filmmakers, designers, and/or web developers to develop media-agnostic, on-brand concepts.
Work under minimal direction with project teams or other internal customers to complete work.
Proofread all marketing communication.
Educate and mentor other writers on outstanding creative copywriting approach and content development tactics.
Lead by requiring people’s best thinking, extending challenges, debating decisions, and holding people accountable.
Oversee and lead copy for projects in production, working with the team to verbalize ideas, solve creative issues through words, and nail the copy.
Advise marketing and business leaders on best use of messaging and tactical storytelling aligning with campaign objectives and value propositions.
Maintain up-to-date knowledge of communication and industry trends.
Adhere to brand style guidelines and ensure accurate trademark usage, grammar, punctuation, etc.; uphold consistency across all marketing materials.
Rigorous review, proof, and edit work to deliver the highest-quality deliverables.
Job Skills & Abilities A strong portfolio showcasing conceptual thinking and work across multiple formats (digital, video, social, etc.) is required.
A keen eye for detail and appreciation of great design.
A high regard for quality and attention to detail.
Experience with SEO concepts and social media marketing.
Proofreading experience and familiarity with standard style guides.
Ability to craft amazing copy from briefs and drafts written by others.
Ability to adapt quickly and compromise with others without compromising voice and integrity.
Ability to work independently as well as collaboratively in a team environment.
Ability to clearly communicate concepts through mocks and decks when pitching work to stakeholders and directors.
Ability to work under pressure of tight deadlines and changing priorities.
Minimum Qualifications Bachelor’s degree or equivalent experience in communication, marketing, or writing.
5+ years of professional copywriting experience in advertising and marketing campaigns.
Salary Range: $78-108K
Equal Opportunity Employer. All employment decisions are made without regard to unlawful considerations of race, sex, religion, national origin, age, disability, or any other legally protected status. Reasonable accommodations are available upon request.

#J-18808-Ljbffr