Marketing Communications Coordinator

Below is the job description for the position:

Job Title: Marketing Communications Coordinator

Location: Austin, Texas (Fully Onsite)

Duration: 12+ Months (Possible Extension)

Job Description

The Marketing Communications Coordinator will be responsible for managing and promoting the Customer brand through effective communication strategies and strong collaboration with internal leadership, staff, external vendors, and media partners.

This role ensures consistent branding and messaging across all communication channels and supports strategic marketing and public relations initiatives.

The candidate will coordinate with Customer leadership and staff to identify and promote newsworthy events, activities, and announcements through websites, social media platforms, newsletters, and other communication channels. The role also involves reviewing external communications to ensure brand consistency, messaging accuracy, and professional presentation.

Key responsibilities include:

Developing and maintaining strong working relationships with Customer management and staff to support public communications.

Assisting in the creation, organization, and distribution of press releases, press kits, promotional materials, articles, and newsletters.

Coordinating with vendors for event planning, podcasts, webinars, video production, and other communication initiatives.

Creating, implementing, and evaluating communication strategies aligned with organizational goals and strategic plans.

Establishing measurable communication objectives and monitoring campaign effectiveness and industry trends.

Conducting audience segmentation based on buyer personas, targeted industries, email engagement, website activity, and behavioral analytics.

Supporting lead nurturing campaigns using marketing automation tools and email marketing platforms.

Performing A/B testing and optimizing email campaigns and landing pages for improved engagement and conversion.

Ensuring compliance with EIR Accessibility requirements throughout project planning, design, development, and testing phases.

Staying current with communication industry trends, marketing best practices, and emerging technologies.

Requirements

5+ years of experience as a Marketing Communications Coordinator or in a similar role.

Minimum 3 years of experience developing external communications such as newsletters, marketing materials, or public relations content, with demonstrated writing and publishing design skills.

Experience in public relations, digital marketing, social media marketing, promotional campaigns, targeted marketing, lead nurturing, marketing automation tools, and web analytics.

Minimum 2 years of hands‑on experience with email marketing and marketing automation technologies.

Strong understanding of email marketing metrics, including Sender Score, deliverability, and sender reputation.

Highly analytical mindset with experience interpreting campaign data, performing A/B testing , and optimizing landing pages and email campaigns.

Intermediate to advanced proficiency in Microsoft Office applications , including Word, Excel, Outlook, Publisher, PowerPoint, and Access.

Experience with Adobe Creative Suite is preferred.

Knowledge of Associated Press (AP) Style guidelines.

Strong communication, organizational, and project coordination skills.

#J-18808-Ljbffr