Social Media Manager - Minneapolis, MN

Improve the lives of others while Caring. Connecting. Growing together.

Job Description - Social Media Manager - Minneapolis, MN (2362179)
At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Social Media Manager will lead the development of enterprise brand social media campaigns and help coordinate alignment across the UnitedHealthcare lines of business. The role will report to the Director of Digital Content Strategy on the Enterprise Brand Marketing team.

Primary Responsibilities

Lead social media content calendar and development for Brand campaigns and key content moments to include:

Lead social media content calendar and content development to support enterprise marketing campaigns, educate on using healthcare benefits and highlight key health care moments

Ensure creative is designed to support the ad objective and social media platform best practices, with a message and call-to-action that considers the audience and channel insights where it’s delivered

Partner closely with Brand digital content manager and uhc.com digital team on content needs that sync with social media campaigns

Input social media content calendar, digital assets, and campaign tracking links in enterprise marketing collaboration software

Create paid social media schedules outlining ad objectives, ad duration, creative testing, audience targeting and investment. Review social ad campaigns in flight for learnings

Create reports measuring social media ad performance compared to benchmarks and provide insights to help inform future social media campaigns

Develop collaborative working relationships with other social media leads in the business and Social Care on content calendar, brand consistency, and best practices, as well as other internal business partners and external agencies

Demonstrate UnitedHealthcare cultural values in day-to-day execution

Required Qualifications

5+ years of experience in a social-first marketing or digital content role

5+ years of Microsoft office suite experience including Word, Excel, Outlook, PowerPoint

2+ years of demonstrated project management skills with the ability to develop and implement multichannel consumer marketing campaigns

Solid understanding of social media platforms and their content formats including Facebook, Instagram, LinkedIn and YouTube

Commitment to staying current on emerging social and digital trends, audience behaviors, and platform capabilities; willingness to test and iterate approaches

Preferred Qualifications

Experience in healthcare or another regulated industry

Experience working within a matrix organization and a team player

Familiarity with social media analytics tools

Comfort navigating ambiguity with flexibility and confidence

Demonstrated effective problem-solving and critical‑thinking skills

Proven ability to manage multiple priorities from inception to completion

Excellent written & verbal communications skills and comfort presenting ideas to stakeholders

Compensation and Benefits
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 to $130,000 annually based on full‑time employment. We comply with all minimum wage laws as applicable.

Equal Employment Opportunity Statement
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug‑free workplace. Candidates are required to pass a drug test before beginning employment.

Accommodations
UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1‑866‑566‑8715 to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.

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