Digital Marketing Manager

iScribeHealth is a healthcare technology company scaling fast. We have an agency handling PR, channel partnerships, and key introductions — but we need a sharp, scrappy operator who can own the full spectrum of digital and field marketing execution in‑house.

This is not a strategy‑only role. You’ll be the person who builds the landing page, runs the conference booth, optimizes the ad campaign, designs the one‑pager, and writes the in‑app message that moves a user to action — all in the same week. You’ll take requests from Sales, Customer Success, Product, and Leadership and turn them into polished, on‑brand outputs fast.

Critically, you approach every task with an AI‑first lens. You reach for our approved AI tools — including Claude — before reaching for a blank doc or brief. You know how to prompt well, iterate quickly, and ship output that would have taken twice as long without AI in the loop.

We’re not looking for someone who has experimented with AI once or twice. We want someone for whom AI‑assisted execution is already a daily habit — and who can demonstrate the difference it makes in their output speed and quality.

This is a Full‑Time position that will work from our office located in Nashville, TN.

What you’ll own
Digital & performance marketing

Manage and optimize paid channels — Google Ads, LinkedIn, retargeting campaigns

Own performance reporting: CPL, CAC, ROAS, and pipeline influence by channel

Build and iterate on landing pages (Webflow or WordPress — no dev dependency)

Manage SEO fundamentals, site health, and keyword strategy

Design ad‑hoc using the Adobe Suite (Photoshop, Illustrator, InDesign) and Canva — ads, one‑pagers, decks, case studies, social graphics

Use Adobe Firefly and AI‑powered Photoshop features to accelerate visual production and iteration

Leverage Claude for copy drafting, brief writing, campaign ideation, and content creation across all formats

Produce and maintain sales enablement materials in partnership with the Sales team

Maintain brand consistency across all touchpoints without needing sign‑off on every asset

Cross‑functional execution

Serve as the internal marketing point of contact for all departments

Maintain a prioritized intake process so requests get triaged, scoped, and executed without chaos

Partner with the external agency on PR, partnerships, and demand gen strategy — complement, not duplicate, their work

Events & conferences

Source, evaluate, and manage conference and trade show participation — logistics, marketing assets, collateral, booth, swag, speaking submissions

Drive pre‑ and post‑event outreach in coordination with BDM

Track and report event ROI: pipeline influenced, meetings booked, deals accelerated

User messaging & lifecycle communications

Own the strategy and execution of branded email campaigns targeting existing users — including onboarding sequences, feature adoption nudges, product update announcements, and upsell moments

Write and deploy in‑app messages (banners, modals, tooltips) that drive feature discovery and user behavior at the right moment in the product journey

Partner with Customer Support, Customer Success and Product to identify the highest‑leverag​e moments to communicate with users — and build the messages that meet them there

Develop and maintain a messaging calendar that coordinates email and in‑app touchpoints to avoid communication fatigue

Track and report on message performance: open rates, click‑through, feature activation, and downstream retention impact

Use Claude and approved AI tools to draft, test, and iterate on message copy efficiently — shipping faster without sacrificing brand voice

What we’re looking for

5–8 years in B2B SaaS marketing, with experience in healthcare technology or a similarly regulated, complex‑sale environment strongly preferred

Demonstrated AI‑first approach to work — you use Claude, AI image tools, or similar daily and can show how it’s changed your output

Hands‑on experience writing and deploying email and in‑app messaging campaigns — you understand lifecycle marketing, not just one‑off sends

Familiarity with behavioral triggers and segmentation — you know how to send the right message to the right user at the right moment

Hands‑on proficiency in the Adobe Creative Suite: Photoshop (including generative AI features), Illustrator, InDesign, and Firefly

Proven ability to execute across digital, creative, and field marketing without needing a team beneath you

Experience managing paid media (Google Ads, LinkedIn), CMS platforms, and marketing automation tools

Strong analytical instincts — you know your numbers and can build a simple ROI case for any spend

Experience coordinating conference and event logistics end‑to‑end

Excellent written communication — you’ll be drafting copy, emails, in‑app messages, and briefs regularly

High agency and low ego — you do what needs doing, regardless of job title

Tools you’ll use
AI tools

Claude (our primary approved AI assistant for copy, briefs, email drafts, in‑app messages, and ideation)

Adobe Creative Suite: Photoshop (including generative AI features), Illustrator, InDesign, and Firefly (generative fill, background removal, text‑to‑image)

Other approved AI tools as our stack evolves

Messaging & lifecycle

Pardot or similar for email marketing and lifecycle automation

Intercom, or similar for in‑app messaging and user nudges

Adobe Creative Suite — Photoshop, Illustrator, InDesign

Canva for rapid‑turnaround, templated assets

Figma familiarity a plus

Marketing & analytics

Google Ads and LinkedIn Campaign Manager

Webflow, WordPress, or comparable CMS

Google Analytics and Search Console

Asana, Notion, or similar for project intake and management

Why Join Us?

Opportunity to impact the future of healthcare technology and AI‑driven solutions.

Competitive salary and benefits including Medical, Dental, Vision, HSA/FSA, Education Reimbursement, 401k with Matching.

Collaborative, dynamic team environment focused on innovation and growth.

iScribeHealth is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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