Product Marketing Strategist — GTM & Growth Lead

Requirements This position requires a strategic thinker with ability to integrate creativity with data, demonstrate problem-solving skills, and approach measurement in innovative ways
, You will need strong written, visual and verbal communication skills to distill complex concepts and data into easily absorbed and understandable insights.The ideal candidate thrives in a highly collaborative environment, and is passionate about delivering simple yet innovative financial solutions that customers love
, 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches
, Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption
, Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research
, Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging
, Strategic mindset with the ability to think long-term while executing with precision
, Strong analytical skills—comfortable working with data, running experiments, and using insights to inform decisions
, Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives
, Thrive in a cross functional environment and can effectively collaborate with a wide range of stakeholders and teams
, Bonus points for experience in fintech-card, banking, or payments verticals
What the job involves We are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption
, They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product, and Creative teams
, Leveraging customer insights, competitive analysis, and performance data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all touchpoints in the customer journey
, Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy
, Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
, Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints
, Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage
, Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging
, Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement
, Create and lead strategic marketing campaigns, ensuring alignment with overall company goals and customer insights
, Establish and track key marketing metrics, ensuring success across product launches and marketing campaigns
, Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit

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