Robotics Marketing Manager - Campaigns, Events & Growth

Requirements 5+ years of marketing experience with hands-on execution across campaigns, digital, and events
, Experience managing multi-channel campaigns including email, paid media, social, and webinars
, Proficiency with CRM and marketing automation tools (e.g., HubSpot) and analytics platforms
, Strong copywriting and content development skills across multiple formats and channels
, Experience supporting lead generation, pipeline development, and sales enablement initiatives
, Familiarity with website management, landing pages, and conversion optimization
, Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment
, Strong cross-functional collaboration skills and a data-driven, detail-oriented mindset
, Experience in robotics, automation, or related technical industries is a plus
, Travel: multi-day industry events several times per year (approximately 2–3 times)
What the job involves At Berkshire Grey, marketing is about translating cutting-edge robotics into real-world impact for the world’s most demanding supply chains
, We help customers transform fulfillment, e-commerce, and logistics operations through intelligent automation, and our marketing team plays a critical role in telling that story
, We’re looking for a driven Marketing Manager with a strong sense of ownership who can combine strategic vision with disciplined, hands-on execution
, This role is ideal for someone who stays ahead of the curve, cuts through complexity, and consistently turns strategy into measurable results, fast
, In this individual contributor role, you will play a key part in elevating brand visibility, driving demand, and strengthening Berkshire Grey’s position as a leader in robotic automation
, Marketing Execution & Campaign Management
, Execute end-to-end marketing campaigns across digital and offline channels
, Plan and run events including trade shows, webinars, and conferences
, Manage campaign timelines, deliverables, and cross-channel coordination
, Ensure campaigns are launched on time and aligned with business priorities
, Digital Marketing & CRM Management
, Manage social media channels and content publishing schedules
, Launch and optimize paid campaigns across platforms (Google, LinkedIn, etc.)
, Build and execute email campaigns and nurture flows
, Maintain CRM system, including workflows, integrations, and lead management
, Content, Copywriting & Public Relations
, Write and edit marketing copy for websites, emails, ads, and social media
, Produce and coordinate content such as blogs, case studies, videos, and whitepapers
, Draft and distribute press releases and manage media outreach
, Coordinate interviews, speaking opportunities, and monitor media coverage
, Website, Lead Generation & Sales Support
, Manage website updates, landing pages, and conversion optimization
, Support lead generation programs and pipeline growth initiatives
, Manage and maintain sales collateral (pitch decks, one-pagers, case studies)
, Work cross-functionally with Sales to support deal execution and follow-up
, Performance, Operations & Collaboration
, Track campaign performance and generate reports and dashboards
, Manage marketing tools and ensure proper tracking and integrations
, Collaborate with internal teams, agencies, and external partners
, Ensure brand consistency across all channels and marketing materials

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