Public Communications Specialist - 3555

Public Communications Specialist – 3555
Division:

University, Communications and Marketing

Department:

University Communications and Marketing

Title:

Digital and Social Media Coordinator

Employment Type:

Probationary Permanent Full Time

FTE:

1

Salary Range:

$47,473 – $50,000 (anticipated hiring $50,000)

Work Schedule:

Monday – Friday, 8:00 a.m. – 5:00 p.m.

Job Description
The Social Media Coordinator leads UNC Pembroke’s official social media channels, developing and executing platform-specific content strategies that strengthen brand awareness, support enrollment and engagement goals, and enhance the university’s digital presence. Responsibilities include content creation and curation, social media campaign management, analytics and performance reporting, trend monitoring, content calendar development, and coordination with campus partners to ensure consistent, strategic and brand-aligned messaging across university channels. The position also oversees the Student Creator program.

Qualifications
Minimum education: Bachelor’s degree in Marketing, Journalism, Mass Communication or a related field, or equivalent combination of training and experience. When applying, candidates must verify identity and eligibility to work in the United States and complete the required employment eligibility verification form upon hire.

Experience: 1–2 years of social media strategy, content creation and day‑to‑day platform management.

Experience using social media to promote a brand, nonprofit or educational institution across platforms including Facebook, Instagram, LinkedIn, YouTube and TikTok.

Proficiency in content creation tools such as Adobe Creative Suite, Canva, CapCut or similar, with an emphasis on video content.

Experience managing social media platforms using tools such as Sprout Social or similar.

Strong verbal and written communication skills.

The ability to take initiative and self‑start, with collaborative spirit and understanding of how to work and delegate tasks to team members.

Experience supervising, mentoring or coaching interns or student workers.

Passion for social media and a strong understanding of brand voice and reputation management.

Awareness of current trends, with the judgement to know when and how they align with an institutional brand.

Ability to navigate complex topics and support crisis communications, including identifying potential issues and escalating them appropriately.

Equal Employment Opportunity
UNC Pembroke is an Equal Opportunity Employer. The University prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibits discrimination against all individuals based on their age, race, color, genetic information, religion, sex, sexual orientation, gender identity or expression and national origin. UNC Pembroke is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.

Position is subject to the successful completion of an employment background check.

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