Digital Advertising Specialist

To enhance digital marketing efforts, the part-time independent contractor Digital Advertising Specialist will manage and optimize Google Ads and LinkedIn campaigns, focusing on audience targeting, ad development, and performance tracking while working remotely from within the continental United States.
Key responsibilities

Manage and optimize paid search and social media advertising campaigns to increase brand awareness and conversions
Conduct market research to identify target audiences and develop data-driven ad strategies
Monitor campaign performance, making real-time adjustments and delivering performance reports with actionable insights

Required qualifications

Proven experience managing Google Ads and LinkedIn advertising campaigns
Strong understanding of digital marketing strategies and audience segmentation
Experience with performance tracking and reporting metrics
Ability to work independently and manage multiple projects in a remote environment
Familiarity with nonprofit organizations or mission-driven brands is a plus