Chief Marketing Officer

Seattle Rep—one of the nation’s leading regional theaters—is experiencing a dynamic new chapter. With a strong artistic foundation, a reputation for innovation, and a renewed sense of momentum, Seattle Rep is poised to deepen its community impact and excite audiences with an ever-expansive artistic energy and focus.

The Chief Marketing Officer will play a defining role in this next phase. As a key member of the senior leadership team, the CMO will shape how the organization connects with audiences—driving revenue, elevating brand visibility, and advancing a modern, data-informed approach to marketing in the performing arts.

Job Description

Key Responsibilities

Accelerate revenue growth through effective subscription, single ticket, and group sales strategies

Reinforce audience engagement in a post-pandemic environment, with a focus on long‑term loyalty and growth

Evolve a contemporary marketing model, incorporating new technologies, platforms, and audience behaviors

Help strengthen alignment across revenue functions, particularly between Marketing and Development

Clarify and amplify the Seattle Rep brand, both institutionally and across individual productions and events

Strategic Leadership

Lead and mentor a multidisciplinary team spanning marketing, communications, patron services, and front‑of‑house operations

Set clear priorities, goals, and performance expectations for the department

Manage budgets, timelines, and resources to align ambition with execution

Foster a collaborative, creative, and accountable team culture

Marketing & Sales

Develop and oversee subscription, single ticket, and group sales campaigns across all productions and programs

Develop and implement dynamic pricing strategies and audience segmentation models

Forecast, analyze, and respond to ticket sales trends to maximize revenue and attendance

Oversee the planning and execution of show‑specific campaigns for both produced and presented work

Continuously refine the customer journey—from first interaction through post‑show engagement—to drive loyalty and retention

Digital & Content Strategy

Oversee all digital platforms, including website, email, SMS, social media, and paid advertising

Partner with internal teams and external agencies to develop compelling, audience‑centered content and campaigns

Leverage data and analytics to inform strategy and optimize performance

Stay at the forefront of digital innovation, evaluating new tools, platforms, and technologies to expand reach

Communications & Brand Management

Steward and evolve the Seattle Rep brand across all external touchpoints

Oversee public relations, media strategy, advertising, and community engagement efforts

Serve as a key storyteller for the organization, shaping narratives that resonate with diverse audiences and stakeholders

Ensure consistency, clarity, and impact across all communications

Patron Services and Front of House

Ensure best practices in patron relationship building

Support and advise on customer service policies and practices that remove barriers and encourage loyalty

Work with the front of house team and other departments that impact audience experience, evaluate customer door‑to‑door experiences, and create opportunities and solutions to provide a best‑in‑field experience

Support FOH teams in managing audience challenges, with training and solutions to empower them and build confidence

Lobby and Events

Oversee the lobby and events team in managing the public spaces at Seattle Rep, ensuring the highest level of visitor experience and optimizing revenue opportunities from rentals, food and beverage operations, and merchandise

Leadership Profile: Seattle Rep is seeking a leader who combines strategic rigor with emotional intelligence—someone who can deliver results while building strong relationships and a sense of shared purpose across the organization. The successful candidate will be a visible and engaged presence, someone who leads from within the organization rather than at a distance, builds trust through consistency, accessibility, and genuine investment in the people and work around them. They will bring a collaborative, enterprise‑wide mindset, working fluidly across departments to align audience and revenue strategies. The ideal candidate demonstrates confidence without ego, is creative and disciplined, energised by new ideas, open to experimentation, and curious about the future of audience engagement while grounded in data, structure, and execution. This role requires resilience, steadiness, and the ability to manage pressure, support their team, and maintain focus in a dynamic environment. Equally important is the ability to balance ambition with sustainability.

Compensation
Seattle Rep offers a salary range of $145,000 to $185,000 based upon experience, and a comprehensive benefits package, including health, dental, and vision insurance; retirement plan options; and paid time off.

Preferred Qualifications

10+ years of progressive experience in marketing, communications, sales, and audience engagement, ideally within performing arts, entertainment, or live events

Demonstrated success leading integrated marketing strategies that drive measurable revenue growth

Strong expertise in digital marketing, analytics, audience segmentation, and campaign optimisation

Experience managing ticket sales campaigns, pricing strategies, and revenue forecasting

Proven ability to lead teams and collaborate cross‑functionally in complex organizations

Strong financial and operational acumen, including budget management

Excellent communication and storytelling skills, with a refined sense of brand and audience

Experience managing external vendors and agency partners

Familiarity with CRM systems (Tessitura preferred)

Ability to thrive in a fast‑paced, evolving, and collaborative environment

Application Instructions
Applications will be accepted until this role is filled. To apply, visit the online application and submit your materials.

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