Director, Product Marketing

Overview

Cast & Crew is a leading entertainment technology and services provider, offering industry‑standard screenwriting accounting software, digital payroll products, data & reporting, and creative tools. The organization supports productions worldwide, ensuring crew members are paid correctly, compliantly, and on time. As Director of Product Marketing, you will shape product positioning, messaging, and go‑to‑market strategies to connect Cast & Crew’s solutions with production accountants, studio finance teams, and entertainment operators.
Responsibilities

Translate products into compelling stories: develop crisp, differentiated messaging and positioning for Cast & Crew’s product portfolio that speaks to the needs of production accountants, studio finance teams, and entertainment operators, and clearly communicates the value of our modern SaaS solutions.
Amplify product innovation: partner closely with Product to develop compelling market narratives around Cast & Crew’s rapidly evolving platform, helping customers and prospects understand what’s new, what’s coming, and why it matters for their business.
Own the GTM motion: design and lead a repeatable go‑to‑market process for Cast & Crew product launches and updates, from positioning and messaging to sales enablement and field readiness, ensuring every release lands with clarity and impact.
Enable the revenue team: build and maintain a library of sales enablement content, including pitch decks, one‑pagers, battle cards, and demo narratives, that gives client‑facing teams the tools they need to sell and retain with confidence.
Build the PMM foundation: define and elevate the processes, standards, templates, and operating rhythms that will take Cast & Crew’s product marketing function to the next level, creating a scalable, repeatable model that the team can grow into and the business can depend on.
Grow a high‑performing team: lead and develop a team of PMMs, creating a culture of craft, curiosity, and continuous improvement. Set a clear bar for great work, invest in each person’s growth, and build a collaborative environment where the team gets better together.
Qualifications

Demonstrates expertise in crafting clear, compelling, and differentiated messaging and positioning that resonates with target buyers and stands out in a competitive market.
Shows a deep understanding of enterprise B2B SaaS go‑to‑market motions, including product launches, sales enablement, and messaging strategy.
Demonstrates a track record of translating complex product capabilities into clear business value, with particular strength in communicating to business buyers such as Finance and Accounting executives.
Proven ability to develop and execute end‑to‑end GTM strategies, from positioning and messaging through to field readiness and launch.
Demonstrates strong cross‑functional collaboration skills, with a proven ability to align Product, Sales, and Marketing teams around a shared narrative and strategy.
Takes a data‑driven approach to the work, using customer insights, market research, and performance signals to continuously refine messaging and measure impact.
Proven ability to lead, mentor, and develop a product marketing team, setting clear goals, fostering a high‑performance culture, and growing individual contributors.
Must Have

7–10+ years of product marketing experience in B2B SaaS.
3+ years of people management experience, with a proven track record of leading and developing product marketing teams.
Experience building and executing go‑to‑market strategies, including positioning, messaging, and sales enablement.
Experience influencing peers and cross‑functional stakeholders in a highly collaborative environment, aligning teams toward a common goal.
Nice to Have

Experience in the entertainment, media, or payroll/fintech industry.
Experience marketing products to Finance and Accounting buyers.
Bachelor’s degree in business, marketing, or a related field; MBA preferred.
Benefits

Medical, Dental, Vision, and PTO.
Health and wellness programs.
Employee discounts and additional benefits.
Benefits are subject to eligibility requirements.
Compensation range for this position is $165,000.00 – $230,000.00 per year. Compensation may vary by location and is based on experience, qualifications, and other factors.
Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job‑related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship, or marital status. We maintain a non‑discriminatory environment free from intimidation, harassment, or bias.
CA residents: Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies. A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/

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