Creative Lead, Performance Copy

To define and elevate Kin's brand voice, the full-time Creative Lead, Performance Copy will lead copy direction across campaigns and customer communications, collaborating with cross-functional teams to develop impactful messaging while working remotely.
Key responsibilities

Lead copy direction across brand and growth channels, campaigns, and product launches
Develop a process to refine messaging using campaign performance data for continuous improvement
Define and steward Kin's brand voice and messaging frameworks across various channels

Required qualifications

8+ years of copywriting and creative leadership experience in brand and growth contexts
A portfolio showcasing campaign-level thinking and voice development across multiple formats
Experience in using performance data to iterate and enhance campaign effectiveness
Proven ability to translate complex briefs into compelling creative concepts
Demonstrated experience in cross-functional collaboration