Lifecycle Product Marketing Director

Lifecycle Product Marketing Director

Remote (US) – Individual Contributor – Alteryx
Overview

Alteryx is an AI‑ready data and analytics company that empowers organizations to put data + AI to work for the Intelligent Enterprise. In this role you will own the end‑to‑end customer journey narrative and motion for the Alteryx One platform, translating product value into lifecycle programs, messaging frameworks, and enablement assets that drive retention, growth, and advocacy across our 8,000+ customer base.
Responsibilities

Own the Customer Lifecycle Strategy

Partner with Customer Success and Marketing leaders to develop and maintain a comprehensive customer journey, identifying post‑sale stages and key moments that matter.
Build messaging and positioning that guides customers from onboarding to advocacy.

Define and maintain a lifecycle marketing framework

Span onboarding, adoption, expansion, renewal, and advocacy aligned to the Alteryx One platform and customer segments.
Develop stage‑specific messaging and value propositions for buyers and users at each phase.
Map customer milestones and inflection points to product capabilities, ensuring marketing investments are anchored to real adoption drivers and retention levers.
Identify segment‑specific lifecycle needs across industries, personas, and customer maturity.

Drive Onboarding and Adoption Programs

Partner with Product, Customer Success, and Education teams to build scalable onboarding experiences that accelerate time‑to‑value and reduce early churn.
Develop GTM strategies—including campaigns, content, and in‑product messaging—to help customers activate features and build habitual use of Alteryx One.
Create adoption‑focused nurture programs from initial setup to confident, habitual use across the organization.
Define and track adoption health metrics—feature activation, engagement milestones, usage depth—and translate insights into actionable marketing responses.
Develop customer segmentation models that power personalized lifecycle communications and surface upsell and cross‑sell opportunities.

Fuel Expansion and Renewal

Partner with GTM teams—Sales, Customer Success, and Revenue Operations—to drive renewals and improve gross retention, developing messaging, content, and plays that support a consistent, high‑performing renewal motion.
Build and execute expansion marketing motions—upsell/cross‑sell campaigns and executive‑level business value narratives—in partnership with Sales and Customer Success.
Develop ROI frameworks, success stories, and value realization content that reinforce the business case for deepening investment.
Partner with Customer Marketing and Advocacy teams to activate champions, references, and community voices that accelerate growth.
Support at‑risk account strategies with targeted re‑engagement messaging and save campaigns in collaboration with Customer Success.

Enable Field and Customer‑Facing Teams

Equip Customer Success Managers, Account Managers, and Renewal teams with lifecycle playbooks, talk tracks, objection handling, and stage‑appropriate content.
Build and maintain a centralized lifecycle content library—training materials, journey maps, segment‑specific messaging guides—that scales across the organization.
Collaborate with Revenue Enablement to embed lifecycle messaging into CRM workflows, CS platforms (e.g., Gainsight), and customer engagement tooling.
Partner with Marketing Operations to ensure lifecycle programs are properly instrumented, measured, and continuously optimized.

Lead with Data and Insights

Establish clear lifecycle KPIs—NRR, churn rate, time‑to‑value, adoption rates, expansion pipeline—and report on program performance to senior leadership.
Partner with Data and Analytics teams to build customer health scoring models and lifecycle segmentation frameworks that inform targeted marketing motions.
Conduct win/loss and churn analysis to identify lifecycle friction points and translate findings into improved programs and messaging.
Synthesize voice‑of‑customer research, NPS data, and usage analytics into actionable lifecycle insights shared across Product, Marketing, and CS.

Drive Cross‑Functional Alignment

Serve as the primary lifecycle marketing voice in cross‑functional planning with Product, Customer Success, Sales, and Revenue Operations.
Influence product roadmap prioritization by surfacing customer adoption blockers, lifecycle friction points, and feature gaps identified through lifecycle programs.
Represent lifecycle marketing insights and strategy in executive business reviews, QBRs, and strategic planning cycles.

Qualifications

8+ years of experience in Product Marketing, Customer Marketing, Lifecycle Marketing, or related roles in B2B SaaS, with a strong focus on post‑sale customer journeys.
Demonstrated success owning lifecycle or customer marketing strategy—including onboarding, adoption, expansion, and renewal programs—at an enterprise SaaS company.
Deep understanding of customer success motions, net revenue retention drivers, and how marketing contributes to expansion and churn prevention.
Experience building messaging frameworks and content that resonate with both technical users (data analysts, IT) and business stakeholders.
Proven ability to translate product capabilities and data insights into compelling customer value narratives at every stage of the journey.
Strong cross‑functional collaboration skills; experienced working alongside Customer Success, Sales, Product, and Revenue Operations in a matrixed environment.
Hands‑on experience with lifecycle tools and platforms—Gainsight, Salesforce, Marketo, or similar—and comfortable working with Marketing Operations to instrument and optimize programs.
Analytical mindset with the ability to define KPIs, interpret usage data and health signals, and make data‑informed decisions.
Excellent written and verbal communication skills; able to craft executive‑level narratives and detailed practitioner content with equal effectiveness.
Comfort operating in fast‑paced environments, managing multiple priorities, and moving between strategic thinking and hands‑on execution.
Bonus: Direct experience with Alteryx, Snowflake, Databricks, or modern data stack technologies.
Bonus: Experience with community‑led growth or customer advocacy programs.
BA/BS required; MBA or equivalent experience preferred.
Willingness to travel (15–25%) for customer events, executive engagements, and internal team meetings.
What Success Looks Like in the First 6 Months

Lifecycle framework established: documented, segment‑aware marketing framework spanning onboarding through advocacy is validated by CS, Sales, and Product leadership and actively in use.
Adoption programs launched: at least two high‑impact lifecycle programs are live, instrumented, and showing measurable engagement.
Metrics baseline defined: clear lifecycle KPIs are established, reported, and tied to business outcomes (NRR, churn, time‑to‑value), with a dashboard visible to senior leadership.
Field enablement delivered: Customer Success and Account Management teams have stage‑specific playbooks, talk tracks, and content that improve consistency and confidence in lifecycle conversations.
Cross‑functional trust built: Product, CS, and Revenue teams view you as the authoritative voice on lifecycle strategy and proactively involve you in planning, QBRs, and roadmap discussions.
Customer insights loop active: a repeatable process for synthesizing churn analysis, NPS, and usage data into lifecycle program improvements is in place and generating actionable recommendations.
Alteryx, Inc. is an Equal Employment Opportunity Employer. Unsolicited third party/agency profiles and resumes will not be considered.
If you require reasonable accommodation as part of the recruiting process, please contact Benefits@alteryx.com.

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