Marketing Business Partner

Role Overview Arcadis is seeking a Marketing Business Partner to increase brand awareness of Arcadis in the US and accelerate regional revenue growth for Places. Reporting to the Global Marketing Operations Director with a dotted line reporting to the US Places Business Area Director, you will be embedded within the marketing ecosystem working alongside regional marketers, event specialists, account-based marketers, and the global hub of performance marketing teams, lead management specialists, content writers, designers and digital channel experts, to develop and deliver high‑impact targeted omnichannel marketing initiatives. This is a hands‑on role working primarily in partnership with Arcadis business line and Sales leaders in the US.
Responsibilities Regional Marketing Strategy & Execution: partner with the Global Marketing Hub, regional communications team and local sales leaders to develop a US marketing plan that aligns strategic US business goals with global marketing initiatives, ultimately increasing brand awareness and marketing contribution to pipeline, and shortening the sales cycle.
Sales Alignment: collaborate actively with regional business and sales teams to drive growth and fast‑track high‑value opportunities; participate in business reviews to analyze the sales pipeline and identify gaps, then develop and deliver targeted marketing activity.
Target Audience Profiling & Buyer Journey Mapping: work with the Global Marketing Hub and local Arcadis experts and account leaders to deeply analyze and define key US customer segments to ensure precise targeting at the regional level and map out each buyer’s journey to uncover decision drivers and pain points, enabling the creation of tailored marketing outputs.
Account‑Based Marketing: collaborate with global ABM leads to develop and execute personalized 1:1 or 1:few marketing plans for high‑value strategic accounts at the regional level.
Localized Content & Messaging: adapt global brand, sector‑based and personal‑based messaging and content to local market nuances.
Information & Insights Relay: serve as the on‑ground sensor for the Global Marketing Hub, providing updates on local competitor activities and relaying local market‑specific insights.
Cross‑Team Collaboration: synergize with a cross‑border team of regional marketing professionals across the US, Canada, LATAM, and beyond; collaborate with regional event, commercial enablement and content specialists to drive local outcomes.
Supplier Coordination: source and liaise with local agencies, venues and partners to ensure high‑quality brand representation within budget.
Integrated planning: develop collaborative, quarterly marketing plans as part of the One Function integrated plan and unlock shared opportunities.
Lead Generation & Nurturing: partner with the Global Marketing Hub team to manage the full lead lifecycle.
Qualifications & Experience Highly skilled, self‑starter and strategic marketing leader with strong stakeholder management skills, used to operating in a matrix structure.
Bachelor’s degree in marketing or equivalent.
10–15 years relevant experience in B2B professional services marketing, with built environment experience advantageous.
Exceptional skills in building strong relationships with both internal business and sales leaders and external partners/vendors, influencing and managing stakeholders.
The ability to pivot strategies quickly based on real‑time feedback, shifting business priorities and evolving market conditions.
Ability to translate complex multi‑channel data into actionable insights, delivering strategic briefings to internal stakeholders that align business objectives and drive measurable performance optimizations through data‑driven storytelling.
Expertise in the Oracle ecosystem (Marketing Cloud, Sales Cloud); expertise in ABM platforms, PowerBI and AI working knowledge desirable.
Benefits Arcadis offers benefits for full‑time and part‑time positions, including medical, dental, vision, EAP, 401K, STD, LTD, AD&D, life insurance, paid parental leave, reward & recognition program and optional benefits such as wellbeing benefits, adoption assistance and tuition reimbursement. We offer nine paid holidays and 15 days PTO that accrue per year. The salary range for this position is $113,933–$174,697. Actual salaries will vary.
Equality, Diversity, Inclusion & Belonging Women, minorities, people with disabilities and veterans are strongly encouraged to apply. Arcadis is an equal opportunity and affirmative action employer and is dedicated to a policy of non‑discrimination in employment on any basis.

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