Associate Director, Media Planning and Strategy

Job Description Platform is looking for a talented Associate Media Director, Strategy to manage the day‑to‑day Media Planning and Strategy functions for a high‑profile and fast‑paced account. This person will lead a team in the development, execution, and stewardship of media plans for client’s business. The AMD effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs. This position reports directly to the VP, Strategy.
Responsibilities Implement effective marketing strategies and lead all day‑to‑day aspects of planning across multiple campaigns
Develop planning objectives that align with and elevate the client’s marketing and business goals
Act as the cross‑team leader, integrating all aspects of media to define and execute campaigns
Establish and grow client relationships by demonstrating an understanding of industry and client business issues
Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
Following detailed instructions and using established procedures, completes work in a detailed and complete manner
Provide job performance feedback to manage career trajectory of the junior staff
Oversee the process and procedure for client set up, billing and all administrative functions
Responsible for managing projects and resources for all aspects impacting the client’s business
Mentor and guide direct reports to ensure proper education for advancement
Lead by example assisting in all levels of the planning and activation process
Effectively communicate across all levels and be willing to adopt new skills
Detailed awareness of media landscape, trends, challenges and competition
Strong knowledge of all cross‑channel media, with a drive for curiosity and passion for the client’s business
Qualifications B.A. or B.S., preferably in Marketing, Advertising, or related field
5+ years of media planning experience
2+ years of experience managing junior staff
Agency experience highly preferred
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Ability to translate data into well‑articulated and actionable ideas
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $79,990 - $125,925 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/26/26.

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