Digital Executive Producer

Nexstar Media Group is America’s largest local television and media company with 197 full power stations in 115 markets addressing nearly 63% of U.S. television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices.

Learn more at

www.Nexstar.tv

Our people make all the difference in our success.

WBTW is looking for an exceptional

Digital Executive Producer

to lead the evolution of our newsroom into a fully integrated, multiplatform operation. This is not a traditional digital role. The Executive Producer will be a central editorial leader, responsible for breaking down silos between digital, broadcast, streaming, and social, and ensuring every story we produce lives across platforms in meaningful, audience-driven ways. This leader will build, coach, and elevate a high-performing digital team; help drive growth (the streaming platform); and raise the entire newsroom’s fluency in how audiences consume news today.

Core Responsibilities

Lead & Build a high-performance Digital team

Set the vision, standards, and daily expectations for Digital performance

Create accountability around metrics, content quality, and editorial judgment

Identify gaps and actively train the team in video, social, SEO, and analytics

Serve as a key voice in daily editorial decision-making, alongside broadcast leadership

Ensure Digital is present early in story conception, not just at the end

Push for stronger, smarter story framing that works across all platforms

Hold the newsroom accountable to multiplatform execution

Integrate Digital, Broadcast, and Streaming

Partner with show EPs, assignment editors, and producers to extend the life of every story

Create seamless workflows between linear, Digital, and streaming

Ensure broadcast content is consistently optimized and repurposed for Digital and CTV

Drive the evolution towards vertical video

Eliminate gaps where content is left underutilized or audience opportunities are missed

Drive the Growth of Streaming

Work in lockstep with the Executive Producer, Streaming to build and grow WBTW+

Identify daily opportunities for live, near-live, and on-demand content on streaming

Support the promotion of WBTW+ across all platforms

Elevate Social & Audience Reach Across the Newsroom

Lead a newsroom-wide approach to social, not just a digital team function

Establish clear expectations for how content is created and distributed on social platforms

Train and guide newsroom staff to produce content that performs natively on each platform

Stay ahead of trends and ensure WBTW is competitive in emerging formats

Own Digital Performance & Growth

Oversee homepage strategy, editorial prioritization, and identifying content that, when packaged correctly, will resonate on digital platforms.

Use real-time and long-term analytics to guide decisions and adjust strategy

Drive measurable growth in engagement, loyalty, and reach

Establish clear KPIs and ensure consistent performance against them

Basic Qualifications

Proven leadership in a digital news environment, with experience managing people and performance

Strong editorial judgment with the ability to lead in a breaking news environment

Track record of driving audience growth through content strategy and execution

Deep understanding of SEO, analytics, and social platforms

Experience working across video, streaming, and digital storytelling formats

Ability to influence across teams and lead without rigid organizational boundaries

Strong communicator who can set expectations and hold teams accountable

Comfortable operating in a fast-paced, evolving newsroom environment

Preferred Qualifications

Management experience preferred but not required

3 years of experience a plus

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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