Regional Director of Sales
Discovery Senior Living is seeking a Regional Director of Sales to join its Provincial Senior Living team.
Position Summary
The Regional Director of Sales (RDS) leads community sales productivity and census development within their assigned Management Company (ManCo) region. This role is responsible for planning, reporting, goal setting, sales process optimization, CRM training, sales program implementation, and compensation administration, while partnering with regional and local leadership on talent selection and onboarding.
The RDS is accountable for overall sales performance across their region, partnering closely with Executive Directors, Regional Directors of Operations, and other stakeholders to ensure sales goals and performance expectations are achieved across the community sales teams.
The RDS does not directly supervise Directors of Sales but instead operates through influence and partnership with community leadership to drive results.
Essential Duties and Responsibilities
- Achieve sales move‑in and occupancy goals across assigned communities
- Monitor daily census and track weekly sales performance, including conversion metrics and critical success factors
- Develop and implement strategies to meet or exceed sales targets
- Provide regular performance reporting to regional leadership and ManCo Sales Leader; review results with Executive Directors and Directors of Sales
- Coach, train, and support Directors of Sales and Coordinators to improve performance
- Partner with Executive Directors to drive accountability and results at the community level
- Participate in recruiting, interviewing, and selection of Directors of Sales
- Conduct community visits to assess sales processes, team performance, and adherence to standards
- Train teams on CRM usage and ensure data accuracy
- Oversee mystery shopping, competitive analysis, and inbound call reviews to enhance sales effectiveness
- Deliver sales training and support Manager‑on‑Duty initiatives
- Maintain current market and competitor knowledge to inform pricing and positioning strategies
- Ensure accuracy and integrity of reporting and commission administration
- Support onboarding and ongoing training for sales team members
- Assist in implementing sales and marketing initiatives at the community level
- Contribute to development of training programs to strengthen selling skills
- Oversee sales compensation plans and annual updates
- Ensure quarterly competitive analyses are completed and accurate
- Ensure Sales Coordinators effectively support Directors of Sales
- Perform other duties as assigned
Education and Experience
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- Minimum of five (5) years of sales experience in a dynamic environment; senior living experience preferred
- At least three (3) years in a multi‑community or regional sales leadership role
Benefits
- Medical, dental, and vision coverage
- Life and disability insurance
- Paid time off and paid holidays
- 401(k) with company match
- Employee Assistance Program
- Supplemental insurance options
EOE D/V. JOB CODE:
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