Senior Marketing Manager, Digital Strategy

Digital Strategy Senior Manager, Orthopedics

As our Digital Strategy Senior Manager, Orthopedics, you will lead the vision and execution of integrated digital programs that connect strategy to measurable impact. The role is based in

Memphis, TN

or

Fort Worth, TX

and offers the opportunity to influence brand visibility, customer engagement, and product adoption at scale while partnering with teams across marketing, medical education, and the wider organization.
Responsibilities

Lead the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement.
Plan and execute omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms.
Design and optimize end‑to‑end customer journeys and digital product roadmaps aligned to business priorities.
Own performance measurement and analytics to optimize ROI, engagement, and business outcomes through test‑and‑learn experimentation.
Build commercial models and financial cases to support investment in digital solutions and innovation.
Qualifications

5 or more years of experience in digital marketing or digital strategy roles.
At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred.
3+ years of social media management required.
Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership.
Hands‑on experience with marketing automation, CRM integration, analytics, and data‑driven decision making.
Strong communication skills and the ability to partner effectively across global and regional teams.
Bachelor’s degree required; an MBA or advanced degree preferred.
Benefits

401(k) Matching Program, 401(k) Plus Program, Discounted Stock Purchase Plan, Tuition Reimbursement.
Work/Life Balance: Flexible Personal Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day.
Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer contribution of $500 plus annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program.
Hybrid Work Model for most professional roles.
Training: Hands‑On, Team Customized, Mentorship.
Equal Employment Opportunity

Smith+... provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

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