The Director, Global Digital Marketing Enablement plays a critical role in supporting senior leadership across high‑priority strategic programs that shape the future of Global Digital Marketing (GDM). This role is a strategy, discovery, and documentation lead, operating at the center of complex transformation initiatives.
Strategic Programs
- Global Digital Marketing Optimization
- Data & Measurement Strategy – governance and enablement
- Martech and marketing vendor assessment – evaluating future‑state needs and decisions to build vs. buy new capabilities
Position Responsibilities
Strategic Program Support & Partnership
- Act as a key strategic partner and thought collaborator to the Global Head of Digital Marketing, supporting multiple priority transformation programs.
- Partner closely to draft options, frameworks, and recommendations for exploration and executive decision‑making.
- Provide structured support across strategy development, discovery, documentation, and synthesis.
GDM Future‑State Optimization
- Support analysis and strategy development related to GDM future‑state optimization, including structure, scope, and goal prioritization.
- Contribute to building and documenting a 1–3 year roadmap.
- Integrate future state with Marketing Redesign roadmap / priorities.
- Participate in Marketing Redesign program, helping define future‑state ways of working for Global Digital Marketing.
- Help articulate trade‑offs and implications of different operating model scenarios.
- Document target‑state views, decision logic, and sequencing considerations.
- Assess future state AI / technology capability requirements and assess vendor options.
Data & Measurement Strategy Support
- Partner with stakeholders across the Data Office, AI teams, GDM, and offshore teams to inform data‑related strategy.
- Help build a clear fact base that articulates the current state of data, CDP, AI, and measurement capabilities.
- Identify organizational and capability gaps impacting personalization, analytics, and decision‑making.
- Contribute to defining a practical plan of attack to address these gaps over time.
- Help govern key initiatives that address gaps and support executive level reporting.
Documentation, Synthesis & Executive Storytelling
- Translate complex ideas, concepts, and vision into clear, structured, and compelling PowerPoint materials.
- Synthesize inputs from multiple stakeholders into concise insights and recommendations.
- Maintain strong documentation of assumptions, decisions, and open questions to support momentum and continuity.
Stakeholder & Workstream Coordination
- Coordinate and support regular working team meetings across programs to ensure work progresses at pace.
- Partner with cross‑functional stakeholders across GDM, Data, and AI teams to gather inputs and validate direction.
- Help manage interdependencies across workstreams and surface risks or gaps early.
- Foster collaborative, productive working relationships in a highly matrixed environment.
Required Qualifications
- Strong PowerPoint and storytelling skills, with experience turning strategy, vision, and ambiguity into executive‑ready materials (consulting or strategy background strongly preferred).
- Strategic thinker who actively contributes to ideation and problem‑solving, not just execution.
- Experience working in large, global marketing organizations, with a solid understanding of core processes for creative development and campaign delivery.
- Analytical and data‑driven mindset, with the ability to define success measures and articulate impact.
- Strong collaborator with confidence working across senior stakeholders and complex agendas.
- Ability to operate with structure, discretion, and sound judgment.
- Prior experience at Manulife is an asset.
- Bachelor’s degree with 10+ years of experience.
- MBA preferred.
Why This Role Matters
This role sits at the intersection of strategy, structure, and execution, enabling Global Digital Marketing to evolve deliberately rather than reactively. It provides senior leadership with the clarity, rigor, and strategic support needed to make informed decisions and move complex initiatives forward with confidence.
Benefits
- Health, dental, vision, and mental health benefits
- Short‑term and long‑term disability coverage
- Life insurance and accidental death and dismemberment coverage
- Adoption and fertility assistance
- Well‑being and wellness programs
- Retirement savings plans including defined‑benefit pension and global equity program
- Comprehensive paid time off including holidays, vacation, personal days, and sick leave
Equal Opportunity Employer
Manulife es un empleador que ofrece igualdad de oportunidades. En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
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