Senior Director, Public Relations Job at Coveo in Boston

Overview

The best-kept secret in enterprise AI. Your job is to make sure it doesn't stay that way. Every agentic workflow in the enterprise depends on surfacing the right information at the right moment. Coveo is the AI-powered search and discovery platform behind companies like Intel, Dell, and Abbott, and a recognized Magic Quadrant leader. The market needs to hear our story, with a customer proof that is extraordinary, a sharp product point of view, and a growing category. This role owns the narrative, the strategy, and the execution to ensure the right buyers and media hear it.

We’ve invested in top-tier PR agencies in the US and Canada, with plans to expand globally. This is an opportunity to build a global communications function from the ground up, with executive support and funding to scale.

Responsibilities

• The narrative: Shape a differentiated story connecting our product vision, the market shift, and what our customers achieve – and make it land with enterprise buyers.
• A global function, built in stages: deploy the US and Canada agency budget now, prove what works, then expand into Europe and Australia.
• Getting us on the map: Build the earned-media engine from the ground up – top-tier business and tech press, podcasts, and the channels where our buyers pay attention – and lead the agency partnerships that scale it.
• Customer storytelling: Turn marquee customers into compelling, repeatable proof points — not buried case studies, but stories people remember.
• Social and brand voice: Own our social presence and give Coveo a voice that's confident, credible, and worth following.
• Cross-functional narrative leadership: Align marketing, product, and sales behind one story – and arm our executives to tell it well.
• The big moments: Drive integrated communications around product launches, Gartner MQs, partnerships, and major announcements.

Qualifications

• 15+ years of public relations experience, ideally in enterprise B2B technology or Software-as-a-Service (SaaS); proven track record of securing top-tier media coverage and building strong journalist relationships.
• Strong strategic planning capabilities combined with hands-on execution excellence.
• Exceptional written and verbal communication skills, with the ability to translate complex technologies into clear business narratives.

What would make you stand out

• Experience scaling global public relations programs through agency partnerships.
• Background supporting executive thought leadership initiatives at the C-level.
• Experience managing issues and crisis communications.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you!

Join the Coveolife! We encourage all qualified candidates to apply regardless of age, gender, disability, gaps in CV, national or ethnic background.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.