Regional Director of Sales
Great Lakes Management | Full-Time | Exempt | Travel Required
Location: Regional role supporting multiple communities in MN
About the Role
Great Lakes Management is seeking a dynamic Regional Director of Sales to lead and support sales performance across a portfolio of senior living communities. This role provides hands-on coaching, drives occupancy growth, strengthens sales processes, and develops high-performing sales teams aligned with GLM's mission and service standards.
Key Responsibilities
Lead, mentor, and support Sales Directors across assigned communities
Drive occupancy growth by coaching on lead management, tours, follow-up, outreach, and conversion strategies
Monitor KPIs including inquiries, tours, conversions, CRM activity, occupancy, and revenue trends
Conduct regular on-site visits to evaluate sales processes, team performance, and brand standards
Partner with Executive Directors, RDOs, and marketing to ensure aligned sales execution
Develop and deliver sales training, onboarding, and performance improvement plans
Support community-level events, outreach, and referral-partner relationship building
Analyze market data, competitor trends, and community positioning
Assist with hiring, mentoring, and onboarding new Sales Directors
Ensure CRM accuracy and pipeline management across all locations
Qualifications
3+ years of senior living sales leadership experience (multi-site preferred)
Proven success in occupancy growth and sales team mentorship
Strong understanding of CRM systems and sales processes
Excellent communication, coaching, and relationship-building skills
Ability to travel regularly to communities within the region
Passion for serving seniors and supporting high-performing teams
Benefits & Compensation
Full benefits package including
401(k) with company match
Medical, dental, and vision
PTO, Paid Holidays, Mileage Reimbursement
Opportunity to work with a collaborative and mission-driven leadership team
$120,000 per year + performance bonus
Why Join GLM
At Great Lakes Management, you’ll help shape sales success across communities, support talented teams, and make a meaningful impact for residents and families everyday.
#J-18808-Ljbffr