Job Description:
- direct and oversee the Marketing department
- design, implement, and monitor effective marketing strategies that align with business goals
- develop analytical methods to assess the performance of marketing initiatives
- use market research and customer insights to understand company, product, and competitor positioning
- develop unique company and brand positioning in the market
- develop strategic marketing plan for the company
- track and document market and competitor developments
- evolve annual marketing plan based on key corporate and product goals
- collaborate closely with other teams including sales, product, and operations
- prepare regular reports and presentations on marketing metrics
- conduct market analysis to identify challenges and opportunities for growth
- provide primary oversight of corporate website
- develop collateral that equips sales teams with necessary content and tools
Requirements:
- Bachelor's degree required; MBA preferred
- BPO experience required
- Minimum of 12 years’ experience in media or analytics marketing experience
- Minimum 10 years’ experience executing multi-channel marketing strategies and plans
- Strong background with digital marketing- Knowledge, experience, and ability to set direction across multiple digital platforms and channels (web, search engine marketing, digital display, targeted display, retargeting, OOT, organic and paid social, geofencing etc.)
- Strong proficiency in all aspects of Google Analytics and Google Ads
- Previous B2B and B2C SaaS experience
- Significant experience with CRM and marketing automation systems to measure ROI and set strategy
- Experience with reporting and statistical platforms to create integrated visualizations of data sets to provide insights and recommendations.
- Experience working with and managing team sizes of 2-5 people
- Ability to work in a multicultural team with the flexibility to work across various time zones.
Benefits:
- medical coverage
- dental
- vision
- disability
- 401k
- paid time off