Director, Real Estate Marketing
Job Summary: The Director, Real Estate Marketing leads the development of strategic marketing programs, sales enablement tools, and go‑to‑market initiatives to support Clear Channel Outdoor’s Real Estate and Public Affairs (REPA) team and their efforts to expand and protect Clear Channel’s nationwide network of Out of Home advertising inventory. Working in close partnership with EVP of Real Estate and Public Affairs, the Director is responsible for crafting messaging, positioning strategies and marketing materials that communicate Clear Channel’s value proposition and unique solutions to property owners, governmental authorities, and other key influencers and decision makers who impact Clear Channel’s Real Estate development efforts. This role serves as a strategic partner to Real Estate leadership, supporting revenue growth, acceleration of digital deployment, and modernizing marketing processes across the REPA organization.
Responsibilities
- Support revenue growth across markets by creating & maintaining a library of selling materials that clearly communicate the value of CCO’s Real Estate portfolio and solutions, ensuring their timeliness, accuracy, and scalability across CCO markets.
- Work with Marketing Operations to most efficiently make Marketing materials & related assets available to REPA team members across CCO markets, including communications about updated materials, version control and regular gathering of feedback – both internal and from customers – to inform and influence future materials and edits.
- Lead and evolve CCO’s approach to responding to municipal and high‑profile Requests for Proposal (RFPs), including development of standardized templates, messaging frameworks and creative direction that create opportunities to submit best‑in‑class proposals that increase win rates.
- Serve as the primary internal RFP marketing consultant to markets and market leadership, advising on best practices, strategy, positioning, messaging and proposal development to improve competitiveness and win rates.
- Coordinate with Clear Channel’s Regional Marketing teams to partner as needed on market‑specific RFP responses and to generate ideas and feedback that support local teams’ Real Estate development efforts.
- Establish and continuously improve scalable processes to provide best‑in‑class Marketing support to REPA team members, collaborating closely with Regional & Corporate Marketing teams to develop internal and customer‑facing materials and resources as needed.
- Serve as the voice of CCO’s Real Estate function to contribute to development of content marketing solutions, including case studies, thought leadership, social media content and other ways to externally tell the story of CCO’s Real Estate innovations and leadership.
- Lead recurring Real Estate Marketing meetings and communications with senior leadership (including SVPs of Real Estate) to align on priorities, share updates and drive consistency across markets.
- Provide regular internal updates on Real Estate Marketing programs and developments, including on Marketing “All‑hands” calls, corporate calls and in Marketing leadership meetings.
- Partner with Real Estate and Marketing leadership teams to implement go‑to‑market frameworks, standardizing how new builds, conversions, acquisitions and removals are communicated and activated across markets.
- Work with Regional Marketing teams to support digital deployment strategies, including earlier go‑to‑market activation, pre‑sale enablement and improved speed‑to‑revenue for new assets.
- Lead the evolution of Real Estate lead generation efforts, including intake processes, routing, tracking and reporting to improve visibility, efficiency and conversion.
- Other projects as assigned.
Qualifications
- Education: Bachelor’s degree in marketing or business preferred, or equivalent combination of education, training, experience or military experience. Graduate degree preferred.
- Work Experience: 7+ years of combined B2B Marketing, Product Marketing and/or Digital Marketing, ideally with meaningful experience and knowledge of Out of Home and/or Commercial Real Estate.
- Skills: Strong understanding of go‑to‑market strategy, revenue enablement and aligning marketing efforts to drive measurable business outcomes. Functional understanding of how advertising media is planned, bought and sold, and the role that Marketing and advertising play in driving customer journeys from acquisition to retention. Ability to combine strategic and analytical thinking with creative problem solving. Experience managing multiple complex projects in fast‑moving corporate cultures. Demonstrate executive presence, strong presentation skills and clear, concise communication of complex technology‑driven concepts. Experience building and optimizing marketing processes, including intake workflows, cross‑functional coordination and scalable content systems, leveraging Microsoft Office, project management platforms and generative AI tools (ChatGPT, Copilot, etc.). Ability to develop effective creative briefs, presentations and strategic marketing plans. Ability to collaborate effectively across functions.
Competencies
- Initiative – Deal with situations and issues proactively and persistently, seizing opportunities that arise.
- Business Perspective – Use an understanding of business issues, processes and outcomes to enhance business performance.
- Emotional Intelligence – Understand the emotions of self and others, manage own emotions and influence others.
- Attention to Detail – Work in a conscientious, consistent and thorough manner.
- Fostering Communication – Listen and communicate openly, honestly and respectfully with different audiences, promoting dialogue and effectively getting messages across.
- Creativity and Innovation – Generate workable, new approaches and solutions.
- Collaborating with Others – Work together with others in a cooperative and supportive manner to achieve shared goals.
Physical Demands & Travel
Ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands, to lift and move items up to 15 pounds, see written documents and computer screens, and to adjust focus. This job is performed in a temperature‑controlled office environment. Able to travel outside of the office 25% of the time.
Location
Phoenix, AZ: 2325 East Camelback Road, Suite 250, 85016
Position Type
Regular
Equal Opportunity & E‑Verify
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Our organization participates in E‑Verify. Click here to learn about E‑Verify.
Benefits
- Health, dental and vision plan options
- Spending and health savings accounts
- Employee assistance program
- Critical illness and accident insurance
- Life and disability insurance
- 401(k) Retirement with company match
- Paid time off
- Additional discount programs and benefits
- Identity theft protection
- Legal insurance
- Pet insurance
- Gym memberships
- Home and auto insurance